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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

Watch VW Group Night kick off the Frankfurt festivities

The Frankfurt Motor Show is Volkswagen's home affair. As a result, the whole of the automaker group makes a big splash, even before the show doors open. We'll be live from the Frankfurt floor starting early tomorrow morning, but tonight we're posted up in the stands at the always-entertaining Volkswagen Group Night. To give you a taste of what it's like to be there, we're going to be shooting some man-on-the-scenes video as the night progresses. Below you'll find videos of all the best that VW Group brands – Audi, Lamborghini, VW, the lot – have to offer, as quick as we can upload them. So, enjoy the Short Cut Videos you see here. And stay tuned as we add more to the tally, below. And, of course, be sure to check in on Autoblog early and often tomorrow, when we bring you official debuts of new production vehicles and concept cars, a ton of new video content, live image galleries, and lots more.Seat Leon Cross Sport Bentley Bentayga Lamborghini Huracan LP 610-4 Spyder Volkswagen Multivan PanAmerican Edition Bugatti Vision Gran Turismo Concept Audi E-Tron Quattro Concept Audi A4 Ducati Monster 1200 R Volkswagen Tiguan Skoda Superb Combi Porsche 911 Carrera S Coupe and Cabrio Volkswagen Tiguan GTE Porsche Mission E Concept Volkswagen Group Night Finale Green Frankfurt Motor Show Audi Bentley Bugatti Lamborghini Volkswagen SEAT Skoda Videos Original Video Frankfurt 2015