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Audi's next-gen "matrix beam lighting system" under threat from Washington

Automotive News reports Audi may have a hard road ahead of it when it comes to convincing federal regulators to allow the company's new matrix beam lighting. The system uses small cameras to detect other vehicles on the road and darkens specific elements of the high-beam pattern to provide maximum nighttime visibility without blinding other drivers. Audi has been displaying this technology on its concept cars for a couple of years now (including the Crosslane Coupe Concept shown above at its 2012 Paris Motor Show reveal). Audi hopes the technology will effectively do away with the industry's current high and low beam settings, but the National Highway Traffic Safety Administration doesn't allow such a system under its current laws. Federal Motor Vehicle Safety Standard 108 specifically says headlamps are not to shine in this dynamic of a way.
Audi has asked has asked NHTSA for more clarification to determine what, if any elements of the matrix beam lighting technology can legally be used on US-specification vehicles. But American buyers may have to settle for systems that automatically dim their high beams until the rules get a bit more clarification.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

1956 DKW Audi electric van beautifully restored

These days, electric vehicles that make commercial deliveries aren't entirely rare. UPS has a small fleet in California, and at least 5,000 Renault Kangoo Z.E. models are in use by France's national postal service. But the history of this concept is much older. In fact, one of the companies represented by Audi's four rings had an example about 60 years ago. Audi Tradition just completed a full restoration of this blue 1956 DKW Elektro-Wagen to add to the company's collection of historic vehicles. It's quite a rare find because only two are still known to exist. Audi estimates that DKW built about 100 of these electric vans between 1955 and 1962, and they were primarily sold to energy companies, public utilities and battery makers. To create the EV model, DKW took its normal Schnellaster delivery van and replaced the model's two-stroke engine with an electric drivetrain. The vans weren't exactly speedy, though. The motor produced about 6.7 horsepower and lead-acid batteries offered 200 amp hours of power running at 80 volts. It gave the Elektro-Wagen a claimed range of about 50 miles and a 25 mile-per-hour top speed. Following the restoration, Audi took van to the island of Wangerooge in the North Sea to show it off. The location is perfect, too, because vehicles with internal combustion engines are banned on the island. If you can read German, feel free to find out more in the press release below. „DKW Elektro-Wagen" zu Audi heimgekehrt Einen von zwei verbliebenen DKW Elektro Schnellaster restauriert Klein-Bus einst auf der Nordseeinsel Wangerooge im Einsatz Audi Tradition prasentiert einen aussergewohnlichen Neuzugang in seiner historischen Sammlung: einen „DKW Elektro-Wagen" von 1956. Zwischen 1955 und 1962 produzierte die Auto Union GmbH in Ingolstadt DKW Schnellaster – etwa 100 davon als Elektro-Automobile, die das Unternehmen vor allem an Energieunternehmen, Stadtwerke oder Batteriehersteller verkaufte. Bei dem nun nach aufwandiger Restauration „heimgekehrten" Elektro-Schnellaster handelt es sich um ein besonderes Exponat: Der DKW fuhr auf der Nordseeinsel Wangerooge, wo Automobile mit Verbrennungsmotoren verboten sind. Normalerweise war der DKW Schnellaster mit einem Zweitaktmotor ausgestattet - der „Elektro-Wagen" hingegen mit einem funf Kilowatt (kw) leistenden Reihenschluss-Motor. Die seitlich in zwei Kasten gelagerten Bleibatterien hatten eine Nennspannung von 80 Volt und eine Kapazitat von 200 Amperestunden (AH).