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Is this the Audi C-BEV Concept?

The head of R&D at Audi, Ulrich Hackenberg, used part of his comments at the company's annual conference to broach the subject of an all-electric SUV. He didn't give many details, but he said it would be based on the same MLB 2 platform as the Q7, would have a range of more than 311 miles, and perhaps use a battery rated at 90 kWh. German publication Auto Motor und Sport has just published sketches of what that SUV, supposedly codenamed C-BEV internally, will look like when we see it in concept form at the Frankfurt Motor Show. Autocar's sources say this is a five-seat, "production-relevant zero-emissions concept" that offers hints about the coming Q6 and how Audi plans to battle the BMW X6 and Tesla Model X. Autocar says the lithium-ion battery, placed inside the platform, could hit that 90 kWh number, and power three electric motors. One of the motors is mounted in the transmission, two more at the rear axle, and combined output is reportedly 500 horsepower and 516 pound-feet of torque. Styling will aim for something coupe-ish, the company expecting it to be so sleek that it will have a coefficient of drag under .30. For comparison, the Audi A6 has a Cd of .28. All-out luxury is the word here, with interior architecture shared with the next A8, and "Range Rover rivaling ride quality." We're not sure if this has anything to do with Audi's announcement that it will show a concept with OLED matrix lighting at Frankfurt, but the production vehicle that the Frankfurt concept leads to will go on sale in late 2018.

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Audi CEO announces new electrified car each year starting in 2018

Audi is preparing an aggressive (and possibly desperate) plan to electrify its lineup following the disastrous diesel emissions scandal. CEO Rupert Stadler announced the plan during the company's Annual General Meeting in Ingolstadt. "Starting in 2018, we will launch another electrified car each year," Stadler said. This is easily the most dramatic statement we've heard about electrification since Audi of America President Scott Keogh told Autoblog that one out of every four Audi models will have some kind of plug-in capacity by 2025. This new push for electrics will kick off with Audi's long-awaited all-electric CUV. We've already known about this guy for a while – according to our conversation with Keogh, it will be based on the E-Tron Quattro Concept first shown at the 2015 Frankfurt Motor Show. And earlier this year, Audi even went as far as confirming its Brussels, Belgium factory will screw together the new EV. Speaking of those batteries, Audi expects them to match the 310-mile range promised by the E-Tron Quattro. What we're really eager to see, of course, is what Audi has planned after 2018. Will we get an all-electric A4 to battle the Tesla Model 3? An A7 E-Tron to challenge the Model S? Or will Audi go with a segment Tesla hasn't exploited yet? Expect a few years before we get answers to those questions. Beyond the EV announcement, Stadler also confirmed the next-generation Audi A8 will debut in 2017. The new luxury sedan will be capable of driving itself at speeds up to 37 miles per hour, fitting with previous reports. From there, Stadler expects to "see fully automated driving" by 2025. Related Video: