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Does faster charging make you want an Audi Q7 PHEV?

Don't let the image of a heavy diesel-powered plug-in hybrid SUV fool you. The Audi Q7 E-Tron will be a quick thing when it goes on sale in Europe this summer. And the SUV will be able to be recharged at a pretty good clip as well, says Automotive News Europe. A full charge of the Q7 E-Tron can provide a range of as much as 35 miles in all-electric mode, using lenient European specifications. One of the model's bells and whistles will be battery-recharging technology that allows the SUV to be recharged at up to 7.2 kilowatts. That means that the battery can be fully recharged in about two and a half hours. Not exactly Tesla Supercharger territory, but not bad. How much a faster recharging option impacts demand for a plug-in vehicle is open to interpretation. For instance, an Idaho National Laboratory study released late last year estimated that about 85 percent of the recharging activity for the Chevrolet Volt extended-range plug-in and Nissan Leaf EV happened at home, implying that how long it takes your plug-in to fill up may not be a huge factor. So, how much would this option of faster recharging sway your decision in buying a plug-in hybrid? The Q7 E-Tron's V6 diesel engine and electric motor, which operate in a parallel hybrid setup, combine to deliver 373 horsepower and 516 pound-feet of torque. That combination can propel the SUV from 0 to 60 miles per hour in about six seconds. Of course, test that out a few times, and your all-electric range is likely to drop a bit. Audi is expanding its batch of E-Tron plug-in vehicles to better compete with German brethren BMW and Mercedes-Benz. Audi's first E-Tron, the A3, sold almost 12,000 units in Europe last year, about the same as BMW's all-electric and range-extender variants of the i3 in Europe combined, Automotive News says, citing JATO Dynamics. Audi will debut its Q5 E-Tron later this year and the A8 E-Tron in 2017. The Q7 E-Tron will be priced at about $88,000 in Europe. As for US sales of that model, questions remain about whether the SUV will have a diesel or gas-powered engine paired with the electric motor, but Americans should start getting access to it in either 2017 or 2018. Check out our Quick Spin here. Featured Gallery Audi Q7 E-Tron 3.0 TDI Quattro View 40 Photos News Source: Automotive News Europe-sub.req.Image Credit: Copyright 2016 Sebastian Blanco/AOL Green Audi Diesel Vehicles Hybrid PHEV e-tron

Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.