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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

Audi Airomorph is a sleek shape-shifting senior thesis

Eric Kim just graduated from the from the Art Center College of Design in Pasadena, CA, at the end of the spring 2014 semester, and for his senior thesis project he came up with this futuristic Audi endurance racer called the Airomorph. He even got some input Audi designer Kris Vancoppenolle.
The Airomorph imagines a future Audi racer for Le Mans that features adjusting fabric panels to fine-tune the car's aerodynamics as it laps the course - a technology inspired by catamaran racing. "I started from scratch and had the freedom to deliver and execute a white space design for the future," said Kim to Autoblog via email. It's also somewhat similar to the idea behind BMW Gina concept, although Kim says that wasn't an inspiration for his design. The body here is made from a single piece of a silver, expansion-resistant material stretched over a frame underneath. The fabric anchors at the wheels, front and rear section with movable cables, and hydraulic actuators pull the wires to shift the aero as needed.
The actual shape echoes Audi endurance racers from the past and present. In profile, you can easily see the current R18 with its arcing cockpit and fin down the rear. Of course, that's interpreted through a little bit of Blade Runner with the covered wheels sticking out from the body. The front shows the rectangular shapes from the earlier R15. There doesn't appear to be any way to actually see out of the vehicle, though.

Bentley doubles down on diesels with a triple-charged Bentayga

Volkswagen Group isn't totally giving up on diesels. While its flagship VW brand is clearly tarnished, the ultra-luxury Bentley division just revealed plans for its first oil-burner, a triple-charged 4.0-liter V8 that produces 429 horsepower and 664 pound-feet of torque. If the powertrain sounds familiar, that's because it's the same one found in the Audi SQ7 TDI. It's a clever system capable of giving what Bentley claims as the world's fastest diesel SUV a top speed of 168 miles per hour and a zero-to-62 mph time of 4.8 seconds. The SQ7 TDI can get to 62 mph in the same time, but is electronically limited to 155 mph, because it wouldn't make sense if the cheaper SUV could outperform the much more expensive one. The Bentayga also emits the lowest CO2 output of any Bentley and has a range of over 621 miles on one tank. Despite having a curb weight of 5,269 pounds, Bentley claims the Bentayga can get a combined rating of 35.8 mpg on the European cycle. The Bentayga Diesel may not be as powerful or as fast as the W12-powered model, but it's a lot more fuel efficient as the latter achieves a combined rating of 21.6 mpg on the European cycle. Other than the new engine, the Bentayga diesel is nearly identical to its gasoline-powered twin except for some discreet "V8 Diesel" badges on the front doors, a new exhaust outlet design, and a black grille. A Bentley spokesperson confirmed that the Bentayga diesel would not be sold in the US. And since Bentley won't be at this year's Paris Motor Show, don't get your hopes up on spotting the vehicle there. The diesel-powered SUV will go on sale in Europe early next year, which will be followed by its release in Russia, South Africa, Australia, New Zealand, and Taiwan. Pricing for the SUV has not been announced yet. Related Video: Featured Gallery 2018 Bentley Bentayga Diesel View 20 Photos News Source: BentleyImage Credit: Bentley Green Audi Bentley SUV Diesel Vehicles Luxury Performance bentley bentayga