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VW may make Bentley a subsidiary of Audi

FRANKFURT — Volkswagen plans to make British luxury carmaker Bentley a subsidiary of its Audi division as it seeks economies of scale among its top-end brands, German trade publication Automobilwoche reported. Bentley, for now overseen by the head of VW's Porsche business, Oliver Blume, will from next year be part of Audi, where VW group Chief Executive Herbert Diess believes it has more potential, Automobilwoche cited company sources as saying. Synergies could include using Audi technology for a new Bentley SUV, it added. Volkswagen, which declined to comment on the report, is reviewing the future of its high-performance brands Lamborghini, Bugatti and Ducati motorcycles as part of broader quest for more economies of scale as it shifts to mass producing electric cars. Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a stock market listing. Related Video: Audi Bentley Volkswagen

Audi to unveil S1 hot hatch at Geneva Motor Show

Audi has been toying with the idea of a hot hatch based on the A1 premium city car for some time now. It rolled out the 500-horsepower A1 Clubsport Quattro concept at the Wörthersee gathering a couple of years ago, then put its form (with half the power) into limited production with the 252hp A1 Quattro (pictured above) shortly thereafter. What it hasn't done is offer a mainstream S1 that people can actually get their hands on, but that's all about to change.
Following spy shots of numerous prototypes, Auto Express claims to have it on good authority that the new S1 will be unveiled at the upcoming Geneva Motor Show in March. Though likely less aggressive in its visual impact, the S1 is expected to get almost as much power as the aforementioned A1 Quattro, with a 2.0-liter turbo 4-cylinder sourced from the larger S3 but detuned to 230 hp.
A six-speed dual-clutch transmission is expected to drive all four wheels - something for which the platform was not originally designed but was later adapted to accommodate - though the availability of a six-speed manual remains in question. Unfortunately the A1 was never destined for the North American market, so as much as we might want one (and as much as Ingolstadt may be motivated to take a bite out of the Mini market), we wouldn't expect to see it roaring into American showrooms.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.