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Audi and FAW to launch A6 E-Tron in China

Audi and its Chinese joint-venture partner FAW have announced that they'll be building a production version of the Audi A6 E-Tron Concept, shown at the 2012 Beijing Motor Show. Based on the China-only long-wheelbase A6, the plug-in-hybrid model is being targeted specifically at the People's Republic.
Audi is promising a 50-kilometer (31-mile) electric range for the fuel-sipping sedan, although there are precious few details beyond that. We do know, though, that this will be a Chinese-built vehicle, with assembly slated for the FAW-Volkswagen joint-venture factory in Changchun. We presume we'll find out more when the Beijing Motor Show kicks off a few weeks from today.
"We are the market leader in China's premium segment and will continue systematically with the application of efficiency technologies. Audi is thus supporting the Chinese government's targets for the reduction of fuel consumption," said Dr. Dietmar Voggenreiter, the president of Audi China.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Audi RS3 Sportback is the hottest hatch

Fans of compact, European vehicles that mix luxury and performance should be in paradise right now. There's already the 320-horsepower M235i from BMW and the 355-hp CLA45 AMG (or A45 elsewhere) from Mercedes-Benz, but you can now add one more to the list. Meet the Audi RS3 Sportback, which boasts 362 hp and five doors, too. With propulsion coming from Audi's turbocharged 2.5-liter five-cylinder that makes 343 pound-feet of torque (465 newton-meters), the RS3 Sportback can scramble to 62 miles per hour in 4.3 seconds. Top speed is limited to 155 mph, but buyers can opt to raise that top end to 174 if desired. The inline-five is mated to a seven-speed S-tronic dual-clutch gearbox, sending power to the ground via Quattro all-wheel drive with torque vectoring, which can send between 50 and 100 percent of the power to the rear wheels as needed. To cope with the boosted output, the suspension has been lowered by an inch compared to the standard A3 Sportback, and magnetic dampers are a further option. Buyers can also tick the box for carbon-fiber-ceramic brake rotors at the front. The RS3 goes on a diet its latest iteration, too, weighing 121 pounds less than its predecessor. While buyers get potent power, Audi keeps the looks understated. The exterior wears a front airdam with larger openings and some aluminum flourishes, and a diffuser at the back gets some more matte trim. A roof spoiler and aluminum look for the mirror housings add a few other touches to catch the eye. Inside, all versions get sport seats covered in Nappa leather and a flat-bottom steering wheel wrapped in leather and Alcantara. But for the really sporty look, buyers can spec optional RS buckets with a carbon shell that weigh 15 pounds less than the standard units. European deliveries of the RS3 Sportback begin in the summer. Autoblog reached out to Audi spokesperson Mark Dahncke who told us there are currently "no plans to bring it to the US." Scroll down to read Audi's full announcement of this five-door hot hatch. Power in compact form – the new Audi RS 3 Sportback Ingolstadt, 2014-12-12 Sporty top model of the A3 model series Most powerful production five-cylinder in RS history with 270 kW (367 hp) 0 – 100 km/h (62.1 mph) in 4.3 seconds – 0.3 seconds faster than the previous model Hot, throaty sound, exhilaratingly free-revving and brawny power – the five cylinder engines from Audi are legendary.