Audi Tt Roadster. Apr Tuned on 2040-cars

Auto blog

Audi reveals next-gen TT interior at CES

Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised - with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.
While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.
Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.

Audi shows off the Prologue Avant Concept as a plug-in hybrid

The Audi Prologue Avant Concept goes in a different direction than the Prologue coupe, in more ways than just its five-door wagon body. The coupe was first shown at the LA Auto Show with a 4.0-liter, twin-turbo V8, then went redux at CES as a hybrid with a total of 677 horsepower and 701 pound-feet of torque. The only-slightly-larger Prologue Avant sticks with the hybrid but gets the system from the Q7 E-Tron quattro, meaning a 3.0-liter, twin-turbo V6 TDI with 353 hp and a 100-kW electric motor strapped to the eight-speed transmission. Total output is 455 hp and 553 lb-ft, pure electric range is 33 miles, and 0-62 miles per hour comes in 5.1 seconds. The forward section of cabin with its screen-based Tie Fighter displays and controls comes over from the coupe, as well as the four individual seats, but the Avant lavishes attention on rear passengers in ways not possible in the two-door. They also get a screen on the pass-through center console for convenience controls, and detachable OLED screens - a la the detachable tablets in the Q7 - with which they can send information to the front occupants. As a traditional Audi avant is to a coupe relative, the Prologue Avant is all about bringing the family along on the digital highway. We'll see it at the Geneva Motor Show next week, and Audi is again talking up how the design language will migrate to production cars. It also makes noises in the press release below about near-production many of the technologies are in the concept, so it looks like there could be all sorts of Easter Eggs on the way from the Ingolstadt brand. Related Video: Sporty and elegant, versatile and connected – the Audi prologue Avant show car - New interpretation of the Avant philosophy - Groundbreaking infotainment architecture and entertainment concept - High-performance hybrid drive with 455 hp and 750 Nm (553.2 lb-ft) of torque Ingolstadt, 2015-02-25 -- A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupe, the prologue. A glance into the future In November 2014 at the Los Angeles Motorshow, Audi presented the Audi prologue concept car, giving a look to the brand's future design language.

VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.