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Next Audi R8 to eschew engine downsizing, go on diet instead

Looking across the Audi landscape, many models that used to get the company's high-revving, naturally aspirated 4.2-liter V8 are now powered by smaller, yet similarly powerful, forced-induction engines. From what Auto Express is reporting, though, the next-generation Audi R8 will not meet this same fate.
Rather than ditching its V8 and V10 powerplants, the next-gen R8 - expected to debut in 2015 - will shed pounds from its curb weight. The 2014 R8 currently weighs between 3,583 pounds and up to 3,957 pounds, but the report says that engineers are targeting a weight of less than 3,300 pounds. All models will get cylinder deactivation, which along with lower curb weights should help to improve fuel economy and emissions. Head on over to Auto Express for more reported information as well as a handful of renderings that take a stab at how the next R8 may look.

Audi A3 Clubsport Quattro concept bringing its 525 horses to W?rthersee

It's almost late May, and you know what that means: the last of the snow has melted, the Stanley Cup playoffs are in full swing, the flowers are blooming, and the performance-car faithful are descending on Wörthersee in Austria for the annual GTI-Treffen.
Not only is the Wörthersee Tour (as the automaker calls it) a chance for enthusiasts to show off their rides, it's also a prime opportunity for the Volkswagen Group to show some of its most dedicated customers what it can do. Past meets have given us such notables as the Audi A1 Clubsport Quattro, Volkswagen GTI W12-650 and Skoda Fabia RS 2000 Roadster, to name just a few. And now Audi has emerged as the first VW Group brand to reveal what it has in store.
It's called the A3 Clubsport Quattro, and seems to offer a pretty clear indication of what we should expect of the next RS3. The concept is based on the S3 sedan, but swaps out its 2.0-liter turbo four for a retuned version of Audi's sweet 2.5-liter turbocharged inline-five, retuned to produce a massive 525 horsepower and 442 pound-feet of torque.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.