2008 Audi Tt Convertible 3.2l Quattro 6 Cylinder Silver Awd 1 Owner on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Next-gen Audi Q7 shows off its wares ahead of Detroit

Audi has put the Q7 on a massive diet, trimming over 700 pounds. Meet what is sure to be one of the bigger debuts at the upcoming 2015 Detroit Auto Show. The next-generation Audi Q7 has been the subject of spy shots and conjecture for quite some time. After all, it was easily the oldest vehicle in the Audi range, having hit the market way back in 2006. But with this new model, Audi has comprehensively updated its fullsizer, adding some cutting-edge tech, updating some classic engines, and taking a whole lot out. As is the theme nowadays, particularly among large crossovers and SUVs, Audi has put the Q7 on a massive diet with a mix of ultra-high-strength, hot-shaped steel and aluminum, trimming over 700 pounds of body fat and lowering the Q7's weight to just under 4,400 pounds. This was accomplished while maintaining virtually identical dimensions to the current model. While Audi USA hasn't released its info on the Q7, the Euro-spec model will continue to offer a pair of engines that should be very familiar to US consumers, with a 3.0-liter, supercharged V6 gas engine and a 3.0-liter TDI V6. The European engines, though, have had their CO2 emissions halved, while actually increasing performance (we should expect similar from the US engines). The 3.0-liter TDI has been bumped up from 240 horsepower to 272 ponies, while torque is up from 406 pound-feet to 443. The 3.0-liter TDI has been bumped up from 240 horsepower to 272 ponies, while torque is up from 406 pound-feet to 443. This extra grunt has trimmed the 0-60 time from a leisurely 7.3 seconds down to 6.3, while the fuel economy has jumped up to 41.3 US miles per gallon, converted from the European cycle (so expect the EPA numbers to be a bit lower). The supercharged 3.0-liter, meanwhile, has been amped up to match the output of its application in the S4 sport sedan, jumping from 280 hp and 295 lb-ft to 333 ponies and 325 lb-ft. Once again, the 0-60 time falls dramatically thanks to the power bump and weight loss, dropping from 7.7 seconds to a far more zippy 6.1. The most exciting news is the long-rumored arrival of the Q7 E-Tron, a plug-in hybrid that's mated to a six-cylinder diesel engine and Quattro all-wheel drive. Audi claims this world-first production powertrain will return 138.4 US miles per gallon, emit less than 50 grams of CO2 per kilometer and allow the Q7 E-Tron to travel up to 35 miles on electric power alone.

Audi Prologue concept goes for A9, we give it a ten

If you've been waiting for Audi to roll out a new design language, you need wait no longer as Ingolstadt is displaying just that at the Los Angeles Auto Show this year with the Prologue concept you see here.
Penned by Audi's new design chief Marc Lichte, the Prologue is earmarked to introduce a shift (if not quite a complete change) in design direction for the German automaker. The trapezoidal grille sits wider and lower than on existing models, with the wedge-shaped laser headlights positioned higher above new air intakes with blade elements. The profile rests balanced across its wheelbase to visually emphasize the all-wheel drive that is part of Audi's DNA, with flared arches inspired by the legendary Ur-Quattro. The rear section is inspired by yachts, angled forward to suggest motion, with a narrow strip of LED taillights, full-width diffuser element and twin trapezoidal exhaust tips.
Inside it's all light and surgically clean, with a horizontal dashboard integrating four touchscreen displays running its full width. The system even allows the passenger to select the route for the navigation system and swipe it on over to the driver's display. The headrests on the rear seats and the "sound spoiler" on the rear shelf deploy only when needed, unobstructing the rear view when not.