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Audi tests new kind of car sharing, lets you buy cars with buddies [w/video]

Car sharing services like ZipCar, Car2Go and others offer people in cities the chance to have a vehicle without dealing with the hassles of parking or maintenance, while also eliminating traffic. However, many individuals are turned off by the idea of splitting a car with an entire metropolis or would prefer to have a specific model at their disposal. For these unsatisfied souls, Audi has a new arrangement in Stockholm, Sweden, called Audi Unite that might be just the ticket. The setup is basically a small-scale car sharing service. Up to five people agree to share any of Audi's models for a year or two – even an R8 if they are so inclined. Each user has a special Bluetooth key fob that identifies them to the vehicle, and a smartphone app allows operators to schedule time with the car. Each person is then billed monthly according to his or her use. Audi thinks it might work best with friends, colleagues or neighbors, but the company can also play matchmaker for clients, if necessary. "In the beginning, our biggest fear was what if two people want to go somewhere at the same time-what happens then?" said Clemens Weisshaar, one of the founders of design firm Kram/Weisshaar that helped develop the idea, to Fast Company. "Interestingly, it never happened." They chose Stockholm because the city was tech-savvy, and there is a tradition of sharing there. Prices for Audi Unite seem fairly reasonable for each user. According to the service's website, if four people use an A3 Sportback for two years with a 20,000-kilometer (12,247-mile) driving limit, they would pay an average of 2,091 Swedish krona ($277) each per month. For an extra 365 krona (about $50) per person each month, they can add a package that includes vehicle pickup and delivery for monthly interior and exterior cleaning, winter tire exchanges and necessary servicing. After Stockholm, Audi plans to try Unite in other Swedish cities before launching the program in additional countries, according to Fast Company. Scroll down to watch a video with more explanation about how the program works and read the automaker's press release about the initiative.

Audi R8 Spyder looks like heaven at the Green Hell

After Audi took the wraps off the new R8 coupe at the 2015 Geneva Motor Show, we knew it would only be a matter of time before the convertible version arrived. Now, we've spotted the droptop during testing on and around the venerable Nurburgring Nordschleife in Germany. The new Audi R8 Spyder is expected to closely mirror the fixed-roof supercar we've already seen. Only instead of a tin top, of course, it'll have a folding fabric roof mechanism. This goes against the recent retractable hardtop trend, and the featured is used by the Ferrari 488 Spider and McLaren 650S Spider. Some revised air vents appear to be part of the R8's convertible package, as well. Otherwise, we can anticipate the same specs as the R8 coupe. The latest model ditched the previous version's V8 engine in favor of 10-cylinder options: a 5.2-liter V10 with either 533 horsepower in "base" spec or 602 hp in the V10 Plus model. Both drive all four wheels through a seven-speed dual-cluch transmission. The jury's still out on whether Ingolstadt will slot a smaller engine option into the R8, particularly for markets where tax brackets are determined by engine displacement. But whatever the coupe gets, the convertible is likely to offer it as well. Related Video:

Audi passes BMW as top luxury brand in India

By the end of this decade, India is expected to be one of the top three car markets in the world, but automakers are already starting to duke it out for sales. In terms of premium brands, Automotive News says that Audi has jumped out to an early lead for sales in the country due in large part to the recent introduction of the Audi Q3 (shown above).
In 2012, Audi's sales increased 43 percent, rising to 9,350 units and outselling BMW (8,686) and Mercedes-Benz (7,015), both of which experienced a drop in sales last year of 9.5 percent and 5.4 percent, respectively. While none of these sales figures are particularly significant on a global scale, the article says that the market for premium cars in India is expected to quadruple by 2020 up to around 120,000 units. AN attributes Audi's lead to its offering of new SUVs while its rivals have been focusing on small hatchbacks.