2008 - Audi Tt on 2040-cars

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Porsche hybrids come up short at Le Mans

Two cars, one finish, zero victories. That's a brief synopsis of Porsche's hybrid-vehicle performance in the 24 Hours of Le Mans race in France. There's always next year. Porsche entered two 919 Hybrid vehicles in the race. The No. 14 car essentially limped to the finish line after encountering drivetrain problems. The other Porsche hybrid, No. 20, was driven by Germany's Timo Bernhard, New Zealand's Brendon Hartley and Australia's Mark Webber. That car ran for more than 22 hours before its own powertrain issues did that racing team in for good. Both vehicles ran towards the front of the pack at times during the race, and the No. 20 car actually led the race after about 20 hours. Still, both teams said they were disappointed in the results. Porsche sister company Audi came up big for the 13th time in the race's long and storied history. One Audi R18 E-Tron Quattro won the race, while another finished second. The Toyota that had pole-position and was winning much of the race shut down after 15 hours of racing because of electrical issues and Nissan had trouble with is ZEOD RC. Check out Porsche's press release below, and read here for a more general race recap. STRONG PERFORMANCE BY PORSCHE 919 HYBRIDS BUT NO DREAM ENDING IN PROTOTYPE RETURN TO LE MANS Le Mans. After a strong performance by both Porsche 919 Hybrids, the Porsche Team was left empty-handed after a dramatic final stage of the race. Following more than 22 hours, car No. 20 driven by Timo Bernhard (Germany), Brendon Hartley (New Zealand) and Mark Webber (Australia) suffered a powertrain problem at the world's most famous endurance race, the 24 Hours of Le Mans. Earlier in the race the LMP1 class car was leading overall for a significant period of time. The second innovative and highly complex prototype – in the hands of Romain Dumas (France), Neel Jani (Switzerland) and Marc Lieb (Germany) – likewise proved to be very competitive, but was hampered by a drivetrain problem. However, their No. 14 car crossed the finish line under its own power. After a thrilling start to the race with changing weather conditions, numerous accidents and a relatively calm night, Bernhard took the overall lead in the No. 20. The longtime Porsche factory driver returned to the top spot after 20 of the 24 hours. At 12:36 (CET) on Sunday, he handed the leading car over to Webber. Less than 20 minutes later the Australian was forced to slow down and drove solely on electric power back to pit lane.

Audi replaces Mercedes as official vehicle supplier to the IOC

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.