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Audi Q1 captured wearing production metal for first time

Audi is getting closer and closer to introducing its smallest crossover ever in the form of the new Q1. Now, we have our very first shots of the mini cute ute wearing its production skin. Expected to make its debut in 2016, it would seem that the Q1 will follow the trend set by the Q3 and draw inspiration from the brand's Q5 mid-sizer. Proportionally, it doesn't look dramatically smaller than the Q3. The front overhang is similarly sized, although there's a smaller rear overhang and a more aggressive rake to the rear window. The front windshield looks more aggressive too, and overall, the Q1 looks to sit lower to the ground than its big brother. While it shares a number of parts with the current Audi A1, when the Q1 debuts, it won't be based on the same platform. Audi's smallest car rides on the Volkswagen Polo's platform, while our spies report that the Q1 will instead be based on the Volkswagen Group's MQB platform. Despite the different platforms, though, expect there to be some sharing of powerplants. That means a variety of gas engines, and likely a version of the A1's 1.6-liter, turbodiesel four-cylinder. There should also be an SQ1 coming shortly after the standard model debuts. You know, for all the folks demanding a high-performance, all-wheel-drive, luxury mini crossover. Check out the full gallery of spy photos at the top of the page.

Audi celebrates 500k TT models with new TTS Competition

The stylish Audi TT first debuted in 1998, and while we've only seen two generations of the car over the course of 15 years, some 500,000 examples have been sold. To mark the occasion, Audi has created this special TTS Competition model, available as either a coupe or a roadster and limited to just 500 units.
Competition models are set apart from the rest of the TTS range by their unique paint colors - Imola Yellow and Nimbus Gray. Additionally, the limited-run TTS wears new five-spoke, 19-inch alloy wheels and features a fixed rear wing (like the one on the TT RS).
Leather upholstery is found inside the cabin, done up in steel gray with yellow accents. Of course, there are special numbered plaques on the door trims, simply saying "1 of 500."

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.