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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi to launch 600-hp RS6 Avant Plus?

Much to the dismay of many - but apparently not enough - there's a whole category of power wagons available overseas that we just can't get our hands on. While the Mercedes-Benz E63 AMG Estate and Cadillac CTS-V Sport Wagon are both available Stateside, the recently revised Mercedes-Benz CLS63 AMG Shooting Brake, the Jaguar XFR-S Sportbrake we recently drove at the Nürburgring and the Audi RS6 Avant remain out of reach for American buyers. They all stand on more-or-less equal footing, with forced-induction V8s producing around 550 horsepower. But Audi is apparently taking things over and above with a new RS6 Plus.
Revealed ahead of schedule on a British dealer's website (which leaked details accompanied by a stock photo of the existing model), the RS6 Avant Plus will apparently keep the same 4.0-liter twin-turbo V8, but upgrade from 560 hp to a nice, round 600 to put it ahead of the competition and in league with supercars. Considering that the existing RS6 Avant is already capable of cracking the four-second barrier to 60 and tops out at over 190 miles per hour, we're sure the Plus version will positively annihilate the Autobahn, all while bringing your whole family along for the ride.
Unfortunately it doesn't look any more likely that Quattro GmbH's latest Plus model will make the transatlantic journey to American showrooms, but we can hope that maybe Audi will perform similar modifications on the RS7 Sportback we do get here.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.