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Next Audi R8 to be up to 130 pounds lighter

"Simplify and add lightness," as Lotus founder Colin Chapman said. In a world where even supercars are subject to environmental, efficiency and emissions standards, lighter vehicles are being looked on as a sort of panacea - make it lighter, and it's automatically faster, more agile, easier to brake and better on gas.
Knowing this, it comes as no shock that Audi is looking at ways to lighten up its next-generation R8, with the brand's head of technical development Ulrich Hackenberg targeting a 110- to 130-pound diet for the mid-engine rocket. This supports previous reports regarding the focus for the next R8. Motor Trend reports that aluminum and carbon fiber feature heavily in plans for the next R8, which should go a long way toward slimming down even the lightest of R8s, the 3,678-pound V10 Plus model.
There's more over at Motor Trend, including the buff book's attempts to get Hackenberg to discuss powertrain options for the next R8.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Leaked design sketch may preview Audi TT Sportback Concept for Paris

With the debut of the new TT and TTS hardtops in Geneva earlier this year, as well as the more recent debut of the convertible model, Audi has ticked the same body style boxes as the first two generations of TT. Unlike those earlier examples, though, the German luxury manufacturer has provided a slow and steady parade of concepts showing off possible directions for the TT.
First, we had the Allroad Shooting Brake Concept from the 2014 Detroit Auto Show. Then, in April, we saw the Offroad Concept, whose biggest differentiation from the Detroit concept was its extra pair of doors, making it appear, at least superficially, quite similar to one of Audi's Sportback models. This clear evolution from shooting brake to neo-Sportback might not have meant much, had the image you see above not leaked.
This is, allegedly, the third member of the larger TT-based concept family, and - surprise, surprise - it has massaged the profile of the Offroad Concept into something that, to our eyes, appears far more grounded in reality. It looks like a natural fit into Audi's line of four-door-coupe models, which are more fleshed out in Europe, thanks to the presence of the A5/S5 Sportback. Slotting in a TT-based model could represent a coup for Audi, as such a small four-door with such obvious sports car roots would be mostly unchallenged.