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Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

Audi CEO's Dieselgate arrest threatens fragile truce among VW stakeholders

FRANKFURT — The arrest and detention of Audi's chief executive forces Volkswagen Group's competing stakeholders to renegotiate the delicate balance of power that has helped keep Audi CEO Rupert Stadler in office. Volkswagen's directors are discussing how to run Audi, its most profitable division, following the arrest of the brand's long-time boss on Monday as part of Germany's investigations into the carmaker's emissions cheating scandal. The supervisory board of Audi, meanwhile, has suspended Stadler and appointed Dutchman Bram Schot as an interim replacement, a source familiar with the matter said on Tuesday. Schot joined the Volkswagen Group in 2011 after having worked as president and CEO of Mercedes-Benz Italia. He has been Audi's board member for sales and marketing since last September. The discussions risk reigniting tensions among VW's controlling Piech and Porsche families, its powerful labor representatives and its home region of Lower Saxony. VW has insisted the development of illegal software, also known as "defeat devices," installed in millions of cars was the work of low-level employees, and that no management board members were involved. U.S. prosecutors have challenged this by indicting VW's former chief executive Martin Winterkorn. Stadler's arrest raises further questions. Audi and VW said on Monday that Stadler was presumed innocent unless proved otherwise. Munich prosecutors detained Stadler to prevent him from obstructing a probe into Audi's emissions cheating, they said on Monday. Stadler is being investigated for suspected fraud and false advertising. Here are the main factors deciding the fate of Audi. Background: Audi's role in Dieselgate Volkswagen Group was plunged into crisis in 2015 after U.S. regulators found Europe's biggest carmaker had equipped cars with software to cheat emissions tests on diesel engines. The technique of using software to detect a pollution test procedure, and to increase the effectiveness of emissions filters to mask pollution levels only during tests, was first developed at Audi. "In designing the defeat device, VW engineers borrowed the original concept of the dual-mode, emissions cycle-beating software from Audi," VW said in its plea agreement with U.S. authorities in January 2017, in which the company agreed to pay a $4.3 billion fine to reach a settlement with U.S. regulators.

Audi TT offroad concept wirelessly charges E-Tron quattro powertrain

Audi has been diving deep into the concept ideas pool for a while now, with out-there auto-show-only vehicles like the off-road Nanuk Quattro Concept (last year's Frankfurt Show) and the TT-previewing Allroad Shooting Brake (Detroit earlier this year). The automaker has also been hinting at wireless charging through its work with WiTricitiry and the Urban Concept Sportback from Frankfurt 2011. The latest evolution of these ideas is the brand-new Audi TT offroad concept show car, which makes an appearance at the Beijing Motor Show this weekend after being teased earlier this month. Putting wireless charging into an off-road body makes little sense at first glance - after all, if you're heading out into the wild, you'll be lucky enough to find a standard outlet - finding an in-ground induction pad will be near-impossible. Thankfully, we don't need to worry ourselves with this sort of logical conflict, since this is once again an auto show study. The powertrain is capable of 408 hp and 479.2 lb-ft of torque as well 123 MPGe. And that means interesting powertrain details, like a plug-in hybrid E-Tron quattro powertrain that uses two electric motors (one rated at 40 kW for the front axle, the other at 85 kW for the rear) and can even dispense with the plug part thanks to Audi Wireless Charging technology. The powertrain is capable of a total system output of 408 horsepower and 479.2 pound-feet of torque as well as a provisional fuel efficiency of over 123 miles per gallon equivalent. All with the ability to hit 100 kilometers per hour (62 miles per hour) in 5.2 seconds and a top speed of 155 mph. All-electric range is pegged at 31 miles thanks to a 12-kWH lithium-ion battery. More details than you can shake a stick at are available below. Audi says the TT offroad concept, which blends both coupe and compact SUV, could be a preview of "a new model in a future TT family," so if you've been hoping for another entry in the growing crossover coupe segment, tell Audi you'd like to see this in the real world some day. The Audi TT offroad concept show car Study combines the sportiness of a coupe with the utility of a compact SUV Powerful and efficient e-tron quattro drive with Audi Wireless Charging technology Prof. Dr.