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2014 Audi Q5 TDI

I've struggled with diesel technology. It's not that I have a problem with it or dislike it, but rather that I don't particularly understand what stops its wider-spread adoption. Sure, memories of rust-prone, smoky, sluggish and uneconomical Oldsmobile diesels aren't exactly easy to erase from the collective memory of the North American motoring public, but I'd think that a few years into the latest crop of clean diesels, there'd be wider adoption - or at least consumer consideration - by now.
Part of the issue is the still limited number of segments that diesels are available in. The Volkswagen Golf/Jetta TDI is finally getting a challenger in the form of the Chevrolet Cruze Diesel, and the BMW 328d is bringing something new to the entry-level sports sedan, but there are still a huge group of segments where diesel-power has no representation.
The small, luxury crossover realm is not one of those. It has the Mercedes-Benz GLK250 Bluetec, a stylish crossover with a silky-smooth 2.1-liter, turbodiesel four-cylinder that can return the kind of fuel economy that makes people take notice. And while the GLK250 is quite good, economy will only spread the diesel's appeal so far. People need to experience the seat-flattening torque that these mills can produce, and for that, we most humbly recommend the new 2014 Audi Q5 TDI.

Audi gets into tablet market with Android-powered Smart Display

Relatively small in newsworthiness compared with laser-equipped hybrids and all-new cockpit concepts, Audi has also announced a branded, Android-powered tablet called Smart Display at CES this week.
Audi has partnered with Google for its in-car computing software for years now, so it's hardly surprising to hear that its first foray into the world of tablets runs a Google OS (which one is still unclear), and has Android guts. Sorry, iPad users. The 10.2-inch tablet wears a lovely aluminum chassis that seems right in line with Audi's typical industrial design, and is packed with Nvidia's Tegra T40 processor.
Smart Display is meant to highlight the upcoming cleverness of Audi's newly announced in-car LTE connectivity (by way of continued partnership with AT&T). Users can, in theory, access the Google Play store while on the go, and then download and fiddle with Android-based apps until their very hearts are content. By "users" we mean "passengers" here, and so does Audi, though we're not exactly sure if there are measures in place to keep a driver from tableting while driving.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.