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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Pre-Race notes from the 2015 Nurburgring 24-Hours

Autoblog has come to the German countryside to watch the Nurburgring 24-Hour race, and just one day in, we have to say it's outstanding. Le Mans has been the highlight of our summer racing schedule for the past few years, the 'Ring 24-Hour event being the appetizer we always skipped. Earlier this year, however, while visiting Miami to check out the Cigarette Racing 50 Marauder GT S, we met Scott Preacher. He oversees digital marketing for both Cigarette and AMG during the week, then comes to Germany to compete in the VLN race series on the weekends, driving an Aston Martin Vantage GT4 for Team Mathol. If Le Mans is the Oscars of endurance racing, the Nurburgring 24-Hour race is the Screen Actors Guild award – the one voted on by the actors, for the actors. In this case it's the race by the teams and fans, for the teams and fans, even though the increasing manufacturer presence has altered the team equation. We were told that it wasn't so long ago that true privateers could win the overall, but that's not really the case anymore. Front-running teams have heavy factory involvement – Audi Sport Team Phoenix, for instance, which finished in first and third last year, has its own 'Ring race center and is running the 2016 R8; Aston Martin is represented by Aston Martin Racing and Aston Martin Test Center, and Bentley has a Bentley Motors team and uses HPT to run another team. The fan component hasn't changed, though, and you can't talk about the race for more than 60 seconds before someone brings up the battalions of spectators. Every driver we spoke to cited them as the most incredible part of this race after the track itself. It feels to us like a giant German Sebring, with thousands of people camped out in the ginormous, forested infield, many of whom have been here since Monday erecting their ornate camping compounds. There will be parties everywhere Saturday night, and so much bratwurst on the grill that the drivers can smell it when as they're blasting full speed through Wehrseifen. Even when we drove a Mercedes S63 AMG Coupe on a lap before the race, the fans waved like it was a competition. Scott Preacher's Australian co-driver Robert Thompson said, "You come around a corner and it's like you're driving full speed through the middle of a carnival." The race field itself could also be called a carnival, with an officially invited field of more than 170 cars. Even on a track that's 24.4-km long, that's like racing on the 405 at midday.

Audi says gas-electric Q7 E-Tron PHEV coming to US, China

That 166 MPGe diesel-electric Audi Q7 E-Tron Quattro we wrote about last week from the Geneva Motor Show? The US might eventually get those, too. With one important change. Audi disclosed details about the upcoming Q7 E-Tron Quattro SUV plug-in hybrid at the Geneva show that were truly impressive. The model will be able to go as far as 35 miles on electric power alone and will have a fuel-efficiency rating of 166 miles per gallon equivalent. The 373-horsepower beast will also be able to go from 0 to 60 miles per hour in about six seconds. Like we said, impressive. Now, we're finding out from Automotive News Europe that not only will the model debut in Germany next year, but the US and China will get versions as well. The difference? Whereas the standard European version pairs a 3.0-liter six-cylinder diesel engine with an electric motor, our version will use a 2.0-liter turbocharged gas engine as its non-electric mill, said Automotive New Europe, citing comments from Audi development chief Ulrich Hackenberg in Geneva. No word on when the US will start seeing its version of the Q7 E-Tron, so we'll just have to take a look at Audi's press release below from earlier this month for full details on the diesel Q7 E-Tron. Related Videos: Great class, minimal emissions – the new Audi Q7 e-tron 3.0 TDI quattro First diesel plug-in hybrid with quattro drive in its segment Best value in the segment: up to 56 kilometers (34.8 mi) electric range Maximum efficiency with hybrid management Audi Q7 e-tron 3.0 TDI quattro It accelerates from a standstill to 100 km/h (62.1 mph) in six seconds, and yet consumes not even two liters of diesel per 100 kilometers (117.6 US mpg). The Audi Q7 e-tron quattro is sporty, comfortable and at the same time highly efficient. The world's first TDI plug in hybrid with quattro drive, it is also the first plug-in hybrid with a diesel engine from Audi. The Q7 e-tron quattro is Audi's second model with a powerful plug-in hybrid drive system. The model combines the best of two worlds: Powered by the lithium-ion battery, the large SUV covers up to 56 kilometers (34.8 mi) on electric power alone – quietly, powerfully and with zero local emissions. Together with the diesel engine, the car can cover a total distance of 1,410 kilometers (876.1 mi). Sporty power and minimum consumption The Audi Q7 e-tron quattro is the world's first plug-in hybrid car with a six-cylinder diesel engine and permanent all-wheel drive.