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TT Offroad Concept shows Audi's design icon isn't afraid to play dirty

We'll step right out and say we like the TT Offroad Concept, but there's something that's just a bit too... familiar about it. Yes, this yellow five-door looks like a not-so-distant relative of the Allroad Shooting Brake Concept that debuted at the 2014 Detroit Auto Show earlier this year. So, we've seen the production TT, a super-light, high-performance model and now we're seeing a crossover. Does any of this sound familiar? Considering the Detroit concept earned an editors' choice award for that show, you can imagine how we feel about the strikingly similar TT Offroad, which is debuting at the Beijing Motor Show.
The two concepts share a propulsion system - a high-performance version of Audi's E-Tron plug-in-hybrid drivetrain. Total system output sits at 408 horsepower, thanks to a 2.0-liter, turbocharged four-cylinder and a 40-kilowatt electric motor in front and an 85-kW motor on the rear axle, for all-wheel drive. 62 miles per hour arrives in 5.2 seconds, while the TT Offroad is limited to 155 mph. Fuel economy is impressive, with a claimed 123.8 US miles per gallon on the European cycle.
The most obvious different between these two, then, are their looks. The TT looks a bit tougher, thanks to its larger 21-inch wheels and narrower headlights, but its more conventional belt and roofline give it more of an Audi Q3's look. Out back, a slightly restyled bumper is the sole differentiator between the two vehicles.

Audi TT Quattro Sport Concept takes the next-gen to the extreme

There's little doubt that the new Audi TTS and its 310-horsepower, 2.0-liter, turbocharged four-cylinder will be very quick when released to the general public. As a means of reminding us that Audi can do much more with the little TT, though, the German manufacturer has presented this, the TT Quattro Sport Concept, alongside its litter of new sports cars.
Complete with a 420-horsepower, 2.0-liter, turbocharged engine - yes, it really puts out 210 horsepower per liter - the TT Quattro Sport can snap to 62 miles per hour in just 3.7 seconds. 331 pound-feet of torque is also on offer, meaning this one-off TT outguns the TTS by 110 horsepower and 51 pound-feet of torque.
An S-Tronic transmission shuffles the power about, while the car itself rides on a lowered and stiffened suspension. 20-inch alloys are featured with centrally locking, racing-style hubs. Those racy wheels are housed in wells that have had their arches stretched an additional 1.18 inches, which, along with the lowered suspension, contribute to the TT's aggressive looks.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.