2015 Audi S5 on 2040-cars

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Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

2014 Audi SQ5

No Diesel? No Problem
With the exception of a handful of markets (including the US), the Audi SQ5 was a pioneer for the company's S/RS performance line as it was the first model to wear the badge and also get diesel power. Our general "everything is better with a diesel" mentality was put to the test when we first heard we would be getting a non-diesel SQ5 in the US (despite the availability of the diesel-powered Q5 TDI here already), but as usual we can only blame our federal emissions standards. As Audi tells it, the SQ5 TDI engine would require AdBlue to meet US emissions regulations, and the packaging of such a system just wasn't possible, so the global SQ5's diesel engine was replaced by a gasoline-powered V6 borrowed from the Audi S4/S5. To show that little, if anything, was lost in translation from diesel to gas, we headed to southwestern Colorado to spend an afternoon with the all-new 2014 Audi SQ5.
Our drive program had us taking the SQ5 from Durango, CO to the city of Gateway, before heading to Grand Junction the next morning. There's nothing like spending five hours strapped into a seat, traversing hill and mountain, to truly test a vehicle's comfort and driving dynamics. From the first touch of the SQ5's push-button starter, we knew this was no ordinary Q5. As the engine came to life with a deep burble and raspy pops, and we spent the rest of the day trying to come to terms with the fact that not everything needs a diesel. Wait. What?!

Audi CEO Rupert Stadler: Ducati is not for sale

"Ducati is not for sale." Those words, attributed to Audi CEO Rupert Stadler, are about as clear and definitive as can be, and they reiterate a previous statement about the potential sale of the premium Italian motorcycle brand that was made in March of this year. "[Ducati and Lamborghini] belong to Audi and, together with us, have an excellent future," said Stadler. Thing is, Audi, as well-off and established as it may be, still falls under the Volkswagen umbrella. And, as you're surely aware, things haven't exactly been smooth sailing for the VW Group over the last several months. The German automaker has squirreled away billions of dollars in anticipation of the legal fallout that's sure to come from the falsification of vehicle emissions data, and that's going to leave the company strapped for cash. All of that bad news led to speculation that VW could sell off some of its non-core businesses. What of the future of the Scania and Man heavy truck brands? Those don't currently appear to be on the auction block, either. VW's continued involvement in the HD truck segment was announced as part of the brand's TOGETHER - Strategy 2025 plan, in which Volkswagen outlined plans to push further into vehicle electrification and vehicle autonomy. Related Video: News Source: Asphalt & RubberImage Credit: Malte Christians/AFP/Getty Earnings/Financials Audi Lamborghini Volkswagen Motorcycle Performance Ducati Scania