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Audi Quattro concept production hopes still alive, could be more radical

Remember the gestation period of the Lexus LFA, the one that, in automotive time, took so long that its origins could have been carbon dated? We feel like it's deja vu all over again, as Yogi Berra would have said, this time featuring the Audi Quattro and Audi Sport Quattro. It was 2010 when our cameras first glimpsed the Audi Quattro Concept (pictured right) at the Paris Motor Show, and we tasted its turbocharged 2.5-liter, five-cylinder powerplant not long after. Last year we met the hybrid, 700-horsepower Audi Sport Quattro concept at the Frankfurt Motor Show, but we got no closer to finding out if there'd ever be a version we could buy. A report in Autocar keeps the flame of hope burning, quoting Audi design chief Marc Lichte at the LA Auto Show saying, "We are working on Quattro, it is still alive." Lichte went on to say, however, that the next imagining is "more extreme" than those we've seen, and, "There will be surprises." Those words alone are a surprise. The last we heard about the Quattro revival was Audi boss Ulrich Hackenberg saying he wanted a more accessible homage to the original, and we don't know how "more extreme" jives with that. Seeing that Audi is serious about the idea, at least, we shouldn't have to wait long to find out. Just don't get your hopes up about its affordability yet.

Watch this Audi RS6 go 208 mph... on ice

In and effort to promote the high-speed grip of its new Hakkapeliitta 8 winter tire, Nokian threw a set of its new rubber on a race-prepped Audi RS6 and got moving - very, very quickly. In fact, on March 9 on top of the very frozen Gulf of Bothinia near Oulu, Finland, Nokian's test driver Janne Laitinen set a new world record for the fastest speed recorded driving on ice. If you'll recall, this isn't the first time that Audi and Nokian have played this game, either.
Using the guidelines set forth by the Guinness Book of World Records for such things, Laitinen averaged 208.602 miles per hour (335.713 kilometers per hour) over the course of two runs on natural, untreated ice. Another constraint is that the ice speed record must be done using commercial available tires, which is obviously great PR for the new Hakkapeliitas. The press release doesn't make any mention of how the RS6 was prepared to reach such high velocities, but the images of the car make it clear that this is no stock machine. Scroll on below to see the impressive video evidence of the Audi's record run.

Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.