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Audi Q7 E-Tron Quattro TDI Quick Spin

The operating word is quiet. This refers both to the sound inside the cabin of the upcoming Audi Q7 E-Tron Quattro TDI – even with the diesel engine running – and the company's public statements about its plan for this powertrain in the United States. Basically, while Europe is getting the diesel plug-in sometime next spring (a bit of a delay), all we know for sure right now is that the US will be getting the Q7 E-Tron, probably in 2018, and it will have either a 3.0-liter turbodiesel or 2.0-liter turbocharged gas engine. You may now place your bets as to which one you think the public (or, more likely, CARB) will go for. We're guessing 2.0T. Despite not knowing if we'll ever see this E-Tron TDI on our side of the Atlantic, we recently spent an enjoyable morning tooling around the hills outside Madrid, Spain. As we said, this beast is seriously quiet, and impressively so. Driving Notes The Q7 is a big vehicle, but with powertrain that combines electric motors and diesel thrust, there's a ton of low-end torque. The official 0-62 time is 6.0 seconds, which is basically the same as the 6.1 seconds of the non-PHEV Q7. The Q7 E-Tron is about 500 pounds heavier than the already-4,700-pound Q7, but because of its trick powertrain, never felt sluggish in the hills of Spain. This Q7 E-Tron is a parallel hybrid, with the 3.0-liter TDI diesel engine and the 94-kW disc motor both able to drive the wheels. Overall, they provide 373 horsepower and 516 pound-feet of torque. Despite the parallel system, the not-quite-powerful-enough electric motor doesn't provide the complete electric drive experience that EV fans might be looking for. For example, the Q7 E-Tron has a top speed of 139.8 mph, but that's only in hybrid mode. In EV mode, its top speed is just 78 mph. Audi's Virtual Cockpit display, first seen in the TT, remains an ideal way to give you a wealth of information in an easy-to-see format. It's just as slick in the Q7, where you can toggle the size of the gauges and then pick what you want the screen to focus on, whether that's speed limits, infotainment information, powertrain usage, speed, or navigation.

Audi buys Ballard fuel cell patents for $80 million

While some auto companies (e.g., Toyota and Hyundai) are giving away some hydrogen fuel cell patents, others are paying a pretty penny to gain access to the H2 tech. Audi announced today that it has purchased a suite of fuel-cell patent from Ballard Power Systems. The deal between Volkswagen Group and the Canadian fuel cell pioneer is worth over $80 million US. Unsurprisingly, the value of Ballard's stock shot up about a dollar (to $2.61 as of this writing) on the announcement. VW and Ballard will also extend their development agreement, originally scheduled to end in 2017, to March 2019, and possibly another two years after that. Thus far, the deal – which revolves around the "design and manufacture of next-generation fuel cell stacks" for VW's H2 demonstration program – and Ballard says it is a leader in "critical areas of fuel cell product design – including the membrane electrode assembly (MEA), plate and stack components – along with certain testing and integration work." At the LA Auto Show last fall, VW showed off a Golf SportWagen and a Passat with a hydrogen hybrid HyMotion powertrain as well as a Audi A7 Sportback H-Tron Quattro. Audi buys fuel-cell patents from Ballard Power Systems Development agreement with Ballard extended until 2019 Audi's Head of Development Prof. Hackenberg: "The entire VW Group will use these patents." Ingolstadt/Burnaby, February 11, 2015 – AUDI AG has acquired a package of patents relating to fuel-cell technology from Ballard Power Systems Inc. In addition, the Volkswagen Group has extended its cooperation with the Canadian clean energy company until 2019. The purchase of these patents will provide new impetus for the development of fuel-cell drive systems at Audi, VW and the Volkswagen Group. As explained by Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG and responsible for the steering of the development departments of all brands in the VW Group: "Audi is acquiring these strategically important patents for the entire group and will make them available to all the brands. In this way, we are securing crucial expertise that will provide new impetus for the further development of this technology." Ballard Power Systems Inc. is based in Burnaby, Canada, and is one of the world's leading companies in the technology of proton exchange membrane fuel cells.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.