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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Refreshed Audi A6 gets ready for Paris debut

The Audi A6 remains a solidly luxurious choice in the deeply competitive executive sedan segment, duking it out with the Mercedes-Benz E-Class, BMW 5 Series and Lexus GS, among others. Having been on sale since 2011, though, it's starting to become just a tiny bit stale. Cue the refresh.
Expected to make its debut in October at the 2014 Paris Motor Show, the long-roof Avant/Allroad variant shown here gives us our first glimpse at some of the tweaks Audi has in store for its A6 range as a whole.
In general, this is pretty standard refresh stuff - new headlights that retain the same general shape as the current car but add a new DRL pattern, while there are also some subtle tweaks to the front fascia. The rear taillights have also been freshened (although as only the A6 sedan is sold in the US, it's likely the taillights we see will be different), and some minor changes have been made to the rear bumper. According to our spies, the cabin and MMI infotainment system could see some tweaks, while the oily bits under the hood could be in for for some minor changes as well.

Nine-time Le Mans winner Tom Kristensen to retire

Le Mans icon Tom Kristensen is retiring. The Danish driver, who was an integral part of Audi's absolute dominance at the 24 Hours of Le Mans, captured a record-breaking nine wins at the legendary endurance race, along with six overall victories at the 12 Hours of Sebring in a career that spanned 26 years.
"Over the past couple of months, my thoughts of retiring have been stronger, and therefore, it feels right to inform you today that I am retiring from motor racing," Kristensen told Autosport. "I still feel I am in peak physical form and possess the necessary mental toughness both in and outside of the car: it has been important for me to stop while I am still strong and able to deliver top performances at Audi."
While the World Endurance Championship's season-ending race at Interlagos on November 30 will be Kristensen's last as a driver, it won't be the end of his long-running association with Audi. According to Autosport, TK will take on a new role as an ambassador for the German marque and will work with team's drivers in an unspecified role.