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Audi to blitz 1.5M sales goal two years ahead of schedule

Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 - it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.
That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."

Le Mans champion Allan McNish retires from LMP1 racing

Having won the 24 Hours of Le Mans three times, the American Le Mans Series title another three times and, most recently, the FIA World Endurance Championship, Allan McNish doesn't have much left to prove. Which is why he's retiring, ending this stage of his 33-year driving career on a high note.
In a statement just released by McNish himself and his team at Audi, the Scotsman said "I've had a fantastically successful time with Audi and feel it's the right time to step back from Le Mans sports-prototype racing and to look at other opportunities."
Just what those other opportunities might be is another matter. He's raced in DTM, Formula One and the International Formula 3000 series, where he won two races in 1990. McNish, 44, is also part of the BBC Radio's F1 commentary team, serves as president of the Scottish Motor Racing Club and is often called upon by the FIA to act as a grand prix race steward. Audi says he'll continue to be part of the team, just not in the driver's seat. Given his success in endurance racing, he's surely got a wide variety of opportunities to pursue, and we're looking forward to seeing where he lands.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.