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Recharge Wrap-up: Porsche adds third 919 Hybrid for Le Mans, Audi to heat factory with geothermal

Porsche will be running a third 919 Hybrid LMP1 car in the 2015 24 Hours of Le Mans endurance race. The extra Porsche will race in the six-hour May 2 WEC race at Spa-Francorchamps as a lead-up to the legendary 24-hour race on June 13 and 14. Porsche hasn't announced the driver lineup for the third 919 Hybrid, but drivers will remain the same for the other two cars. Including the third car is meant to help further test performance and efficiency as part of development for future hybrid systems. Read more at Green Car Congress. BMW i Ventures is investing in Zendrive, a driving focused data and analytics company. The cooperation of the two companies is meant to help advance safety and efficiency by making the "in-car mobility experience even smoother by optimizing commuting and driving patterns," according to BMW i's Ulrich Quay. The venture capital arm of BMW's i brand also invests in JustPark, Chargepoint, Life360, Chargemaster and MyCityWay, and says it will have more strategic investment announcements in the coming months. Read more in the press release below. The Audi Hungaria factory in Gyor, Hungary will soon be getting geothermal energy from a nearby plant being constructed in Per. When the facility is finished, Audi expects to source 82,000 megawatt hours of geothermal energy per year from it, or about six percent of its total heating needs. The clean energy helps Audi move "step by step along a path to developing a CO2-neutral production plant," says Audi's Dr. Hubert Waltl. "The mobility of the future must be CO2-neutral – and that applies not only to the use of our vehicles, but also to their production." Read more in the press release below. Supporters have begun a petition drive for the passage of an E15 ordinance in Chicago. Despite pushback from oil companies, the city council is close to passing the "Chicago Clean Air Choice Ordinance," which includes the requirement by retailers to sell the 15-percent ethanol gasoline blend in the city. The ordinance includes an exception for stations selling less than 850,000 gallons of fuel per year. More than 4,000 people have signed the petition so far, with others leaving messages to voice their opinion on the matter in opposition to Big Oil's attempt to block it. Read more at Domestic Fuel. BMW i Ventures announces strategic investment in Zendrive. - Further Increasing safety and security through innovative mobility services. New York City, NY.

New Audi Allroad Shooting Brake concept images leak out, next TT previewed?

The Detroit Auto Show media preview kicks off on Monday, which means the time is just about ripe for previously embargoed images and information to start leaking out onto the web in a major way. Case in point is this Allroad Shooting Brake from Audi, a seemingly close-to-production vehicle that may foreshadow the styling of the upcoming Audi TT, or hint at the looks of a Q1, or both.
The TT bit may seem far fetched, but we do know that Audi has used a small wagon concept to preview the design of an upcoming TT before - back in 2006 before the release of the gen-two car. We also fully anticipate the Q1 to be breaking cover sooner rather than later, so the safe money is that the concept closely resembles what that production vehicle will ultimately look like, though perhaps with a bit more height overall.
And, frankly, be it a TT or Q1 or both, we like what we're seeing. Sharp character lines on a rounded body form follow the idiom of the current TT rather nicely, while the big-wheels-at-all-corners stance plays into the sporting character we'd expect from any small Audi. Inside, we see the same Virtual Cockpit, MMI controller, and vents that we recently took in at CES, though with a slightly different steering wheel (with the starter button built right in). Tidy work here, too.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.