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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi's next R8 snapped running the 'Ring nearly naked

Following the debut of the Lamborghini Huracán, work is now well well under way on its cousin. That, of course, would be the next-generation Audi R8, the followup to the model that put Ingolstadt on the supercar map in 2006 and has been on the market ever since. That's an eight-year lifespan, though to be fair, for 2014 it has gotten a pretty meaningful update. Still, that's a long lifecycle, even if the Gallardo with which it shares its underpinnings was around even longer. In other words, it's about due for replacement.
Fortunately, that's just what Audi has in the cards. We've seen prototypes wearing heavy camouflage lapping the Nürburgring a couple of times over the past few weeks, but now it's been snapped nearly completely undisguised, with largely bare black bodywork giving us an even better look at what to anticipate.
So what are we looking at here? A sharper-looking take on the existing design, for starters, so onlookers and customers alike shouldn't have any trouble identifying this as an R8 - but a newer one at that. It seems to take some cues from the new TT, particularly around the headlights, with more squared-off elements throughout. There's an adaptive rear wing poking out the back and more pronounced side-blade intakes between the doors and the rear wheels, which themselves are wearing ultra low-profile rubber.

For Audi, Quattro name means something for hydrogen cars, too

Forget Dueling Banjos. Audi is proposing "Dueling Motors" for its Audi A7 Sportback H-Tron Quattro concept vehicle. All in the name of appropriate pickup, of course. The German automaker, which showed off the concept sedan at the Los Angeles Auto Show last month, is pairing a plug-in electric motor with a hydrogen fuel cell powertrain. Each motor powers two wheels, maintaining the Quattro's all-wheel-drive pedigree. The car's 8.8-kWh lithium-ion battery can drive the car as far as 31 miles on battery-power alone. After that, the water-vapor-spewing fuel-cell engine kicks in. Audi executive Ulrich Hackenberg told Automotive News Europe that the unusual set-up is necessary because the hydrogen fuel cell powertrain alone would only power two wheels while providing an insufficient 136 horsepower. Not exactly sport-sedan material, especially for a car that weighs about 4,300 pounds, even if it is a zero-emission ride. Combined, the two engines give the sedan 231 horsepower as well as a combined single-charge/full-tank range of almost 350 miles. What it all means is that the A7 can go from 0 to 60 miles per hour in less than eight seconds and has a top speed of about 112 miles per hour, and can still dash through the snow.