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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi pushing DOT to allow its sequential LED turn signals [w/videos]

Still in the process of trying to get its trick LED Matrix Beam headlights legalized in the US, Audi is now trying to get its front and rear sequential LED turn signals approved by the National Highway Traffic Safety Administration. Just like its auto-dimming headlights, the sequentially illuminating turn signals don't meet NHTSA's Federal Motor Vehicle Safety Standard 108.
The problem, according to Automotive News, is that the individual lighting elements are too small to meet current US safety regulations. The rule states that each lamp should be 22 square centimeters (8.6 square inches) and the whole lighted combined area must be 50 square centimeters (19.6 square inches). In the individual sequence, Audi's lights are much smaller than that. As for the Ford Mustang, which has had sequential turn signals since 2010, this system is legal since the first lens is large enough to meet the required size, so the other two lights really aren't even necessary.
It sounds like it could be some time before we see these turn signals on Audis in the US, which is a shame because in addition to their styling bebefuts, we think they're more effective at signaling the vehicle's intended direction of travel, and they do a better job of grabbing the eye. Scroll down to watch a pair of videos showing the headlights in action on the redesigned A8/S8 as well as the recently updated R8.

2013 Audi S8

Italy To Monaco In Ingolstadt's Crushing Performance Saloon
I had an engagement a while back with the Audi RS5 Cabriolet in Monaco, and getting me from my lair in northern Italy by plane connection is an utter waste of time since the first flight is always to either Paris, Zurich, or Rome, three cities not at all on the way to Monaco. So I phoned Audi Italia about a quick loan of a car for the three-hour-ish drive to this event, and they were simpatici enough to propose that I keep whatever they gave me for two weeks. And what they gave me was a loaded Audi S8 with properly chosen 20-inch Dunlop SP Winter Sport treads attached.
This was about to be a much cooler two weeks than I had planned.