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Audi A3 E-tron guest stars in Muppet video for Emmys

Following on its tiny role in 2015's hilarious Emmys promo, Audi is grabbing a somewhat bigger guest spot by throwing in an A3 Sportback E-tron in this year's video starring the Muppets. Jim Henson's famous creations are returning to television in the coming weeks, and they get this extra bit of marketing for the upcoming 67th Primetime Emmy Awards on September 20. Starring Kermit the Frog and Miss Piggy going out for lunch, the spot includes cameos by Julie Bowen from Modern Family and Viola Davis from How to Get Away with Murder. Joel McHale is the one that actually gets behind the wheel of the Audi, though. While the PHEV's appearance feels more forced more than last year, the clip provides a dose of nostalgia to Muppets fans ahead of their new show. The outtakes at the very end might actually be the major highlight here. Related Video:

Audi Prologue concept drives itself to CES with updated powertrain

What's the point in crafting a one-off concept car if it only gets to stand in the spotlight at one show? That's what automakers have been asking themselves recently, and the answer has, generally speaking, been to repaint their show cars, give them a bit of new tech and put them back on center stage. And the latest to do so is Audi, which has given its Prologue concept a new lease on life. The Prologue was originally unveiled at the Los Angeles Auto Show less than two months ago, showing the way forward for the future of Audi design, in an elegant coupe form that looked ready to take on the Mercedes S-Class Coupe. We even got a chance to drive it around the streets of LA, and when we did, we marveled at the concept's advanced infotainment system that caters a range of personal preferences according to who's on board. "It's easy to see how this could even reach for chauffeured, or autonomously driven vehicles" in the future, we said at the time. And it turns out Audi was on the same page. At CES this year, Audi has brought back the Prologue concept, given it a darker coat of grey paint, a grey-tone interior (instead of the previous shades of brown and tan), a fresh set of wheels and equipped it with the autonomous tech the German automaker has been at the forefront of developing. Though other automakers have been fitting their self-driving prototypes with all-electric powertrains, Audi kept the 4.0-liter twin-turbo V8 in place – but fitted it with a hybrid assist to drive output up from an already prodigious 605 horsepower and 516 pound-feet of torque to an even more impressive 677 hp and 701 lb-ft, dropping the 0-62 time down to 3.5 seconds. Now that's the kind of "piloted driving" tech (as Audi calls it) that we can get behind.

Audi re-illuminates Sport Quattro with Laserlight concept for CES

Automakers typically spend months working on a concept car, then unveil it at a car show and move on to the next. But Audi has demonstrated a propensity at refining the same concepts and bringing them back for more. Just look at how many time Audi iterated its E-Tron concept, and how many diesel R8s it toyed with. It brought the Italdesign Parcour out of retirement and rechristened it the Audi Nanuk, and it's been doing the same with the Quattro concept for the past several years. The German automaker rolled out the first Quattro concept back in 2010, and followed up with the reborn Sport Quattro concept less than a year ago. And now it's preparing to unveil yet another.
Called the Sport Quattro Laserlight concept, this time it's not as radical a departure from the Sport Quattro concept as that was from the first Quattro concept. In fact, there's really only one vital difference. That'd be the laser headlights "that leave all previous systems in the dark," according to the press release below. The system uses matrix LEDs around the outside of the element as low beams, and lasers on the inside for high beams. Measured in mere microns, the laser diodes are significantly smaller than LEDs, while lighting up the road ahead for nearly half a kilometers (1,640 feet), providing twice the lighting range and three times the brightness of LED high beams.
Otherwise the concept car you see here and which Audi will display at the Consumer Electronics Show in Las Vegas next week is essentially the same as the one it showed in Frankfurt this past September. It's got the same measurements, wearing the same CFRP bodywork, with the same interior and the same 700-horsepower hybrid powertrain, only the yellow exterior has been repainted Plasma Red and the black interior redone in a more low-key Slate Grey, as you can see from the high-res image gallery above.