Dual Climate Control Heated Seats Dvd Player Paddle Shift Leather Steering Wheel on 2040-cars

Auto blog

2015 Audi A3 Sedan priced from $29,900* [w/video]

One year after the all-new Audi A3 bowed in Europe, the US finally will get the 2015 A3 sedan in 2014, and the German automaker announced yesterday that it's priced from $29,900 (*not including destination, and we've reached out to Audi asking for the price of delivery). A bit later in 2014, the A3 Cabriolet will be released along with the S3 sedan. The A3 Sportback will be a 2015 model, though it will only be offered as a gasoline-electric hybrid. Prices weren't given for those models and, sadly, the three-door hatch isn't slated for US consumption.
The A3 sedan will be offered with three engine choices, all of them featuring direct-injection, turbocharging and four cylinders: a 1.8-liter TFSI, 2.0-liter TFSI and 2.0-liter TDI - that last one's a diesel. If you count the S3 sedan, that's another engine in the lineup - a 296-horsepower version of the 2.0 TFSI.
As we were told at the 2014 A3's "unofficial" world debut in New York City earlier this year, Audi says US customers won't get the option of a six-speed manual transmission, as the Europeans do. All engines will be mated exclusively to a six-speed dual-clutch transmission.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.