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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.

Audi RS4 Avant Nogaro Selection puts a fresh face on old memories

I've been fortunate enough to drive plenty of memorable cars over the years, and one of my all-time favorites is the Audi RS4 sedan. It was only sold in the United States for a short time, but during that quick run, it made a huge impression on me. I remember everything about that car - the smell, the sound, the exact feeling of the manual shifter as it clicked between the six gears, and the texture of the steering wheel that I so happily tossed about. In fact, whenever I'm feeling nostalgic, I go back and watch this video of the late David E. Davis, Jr., running the California Mille roads in a Sprint Blue RS4 - a video we shot for Winding Road many years ago during my tenure as an editor there.
So even though the Audi RS4 Avant Nogaro that debuts here in Geneva isn't super important, especially for our American-centric audience, I feel compelled to write about it. No, we don't get the lovely RS4 in the States anymore, but the package offered in Europe is just as sweet as ever - perhaps even more so, what with that stylish longroof shape. Under the hood is Audi's excellent, naturally aspirated 4.2-liter V8 engine, tuned to deliver 450 horsepower and 317 pound-feet of torque, allowing for a 0-62 sprint of 4.7 seconds.
The Nogaro name refers to the special blue paint - a throwback to the original Audi RS2 Avant that kicked off the company's super sweet luxury offerings. Other unique features for the Nogaro car include gloss black exhaust outlets, window frames and grille surround, as well as matte black roof rails. Special 20-inch wheels round off the exterior enhancements, and inside, Nogaro Blue Alcantara accents can be had on the door panels and seat inners.