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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

BMW considering building 3 Series in North America

There might be even more BMWs coming from North America soon. The company recently announced plans to build a flagship crossover called the X7 at its Spartanburg, SC, factory. Now, rumors are emerging that the Bavarians might be thinking about building a second North American factory that could build its quick-selling 3 Series.
According to Bloomberg, the German luxury giant is considering several possible locations for a North American factory, including two in Mexico, that may build the 3. "We will decide this in the next months. On the North American continent, there's still potential," said BMW production boss, Harald Krueger, in an interview meant for company staff obtained by Bloomberg.
If BMW decides to open a plant in Mexico, it would be following its rival Audi, which already announced construction of a factory there. Mercedes-Benz has been rumored to be working on a deal with Nissan to build its cars South of the Border as well. Rumors of Bimmer considering Mexican production have also cropped up in the past, so it wouldn't come as a total surprise to hear it made official.

Fastest and most powerful SUVs in America for 2022

Here in the United States, we enjoy power almost as much as we like our SUVs. Thankfully, we’ve got plenty of both. Traditionally, the most powerful SUVs source their massive horsepower and torque from some form of a V8. While thatÂ’s still generally the case, electrification comes into play more and more, whether itÂ’s mild-hybrid tech, a plug-in hybrid powertrain or, as is the case with the two vehicles topping this list, fully electric vehicles. As we enter the 2022 model year, letÂ’s look at the most powerful SUVs available.  Before we dive in, letÂ’s address the elephant that is waiting just outside the door. Due to supply shortages, Mercedes-Benz is shelving most V8 models for the 2022 model year. Some 2021 models can still be found in dealer inventories, but we wonÂ’t include them. With that in mind, letÂ’s dive into the list. 2022 Audi RS Q8 — 591 hp / 190 mph Read our review of the Audi RS Q8 The only Audi on this list is a hot little number, which we characterized as “an uncompromising option in a field of compromised options.” Powered by a 4.0-liter twin-turbo V8 (which seems to be a popular format in this list), its 591 hp and 590 lb-ft of torque get it scootinÂ’ to 60 mph in just 3.7 seconds, and on to a top speed of 190 mph. It even has the bragging rights of holding the Nurburgring lap record for an SUV.   2022 Rolls-Royce Cullinan Black Badge — 592 hp / 155 mph (limited) Read our review of the Rolls-Royce Cullinan This is one SUV where being a passenger might be more exciting than sitting in the driverÂ’s seat, thanks to over-the-top luxury — what do you expect from a car that costs over $350,000? The driver doesnÂ’t go unrewarded, though, with a turbocharged 6.75-liter V12 at their disposal. Thanks to the Black BadgeÂ’s software upgrade, it makes 592 hp and 664 lb-ft of torque to help get to its electronically limited top speed of 155 mph that much quicker.    2022 BMW Alpina XB7 — 612 hp / 180 mph Read our review of the BMW Alpina XB7 Alpina takes already impressive BMW vehicles and turns them into even more powerful, more luxurious machines. The Alpina XB7 improves upon the BMW X7 with a biturbocharged 4.4-liter V8 offering up 612 hp and 590 lb-ft of torque. ThatÂ’s good for a 4.0-second 0-60 sprint and a 180-mph top speed. Alpina also adds its own transmission and drivetrain tuning, upgraded suspension, exhaust and a whole slew of unique appearance touches.