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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

1,682 miles in a 2014 Audi A8 L TDI - Part 1

We're going to skip the joke - because this isn't one - and get straight to the punchline: If the forthcoming 2014 Mercedes-Benz S-Class looks like it will lead the segment in interiors, the 3.0-liter turbodiesel in the 2014 Audi A8 L TDI takes the head of the table when it comes to engines.
After joining Audi for the 12 Hours of Sebring, we stood in the parking lot of The Inn On The Lakes on Sunday morning, our thousand-yard stare interrupted by the Citgo gas station across the street. We had one key, three bags, one white A8 L TDI, something like 17 gallons of diesel in the tank and one week to burn through it. For the purposes of a Quick Spin, we could have simply traipsed around the central Florida outback, all citrus, dusty scrubland and diners lifted from Cronenberg films, made short work of measuring the refinement and potential rarefaction of the oil burner under the hood and made our way back to the Orlando airport.
But dear readers, where would the adventure be in that?

Audi to lap Hockenheim in driverless RS7

An automaker like Audi will always have a number of different research and development projects going at the same time, and some of them might take on very different approaches. At one end, you'll have its racing programs, and at what you'd assume would be the other, self-driving prototypes. But Ingolstadt is preparing to bridge that gap by running an autonomous prototype at racing speed around the famed Hockenheimring.
Set to take place on Sunday, October 19, during the DTM season finale at Hockenheim, the driverless RS7 will motor at speeds up to 150 miles per hour, right up "to its physical limits with millimeter precision."
Audi anticipates that "the world's sportiest piloted driving car" will run a lap time of just over two minutes, at which the RS7 would stand not only to be the fastest driverless car ever to lap the circuit, but also potentially the fastest four-door - if it can beat the 2:02.71 lap time set by a BMW M3 sedan in 2007.