2014 Audi R8, S-tronic, Carbon Fiber, Diamond Stitch Interior, 2k Miles on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

The 2017 Audi A6 is the great luxury sedan we forgot about

The current Audi A6 is getting old. This generation was first sold as a 2012, got a mild facelift for 2016, and is likely to be replaced for 2018 or 2019. So 2017 may be its last year, but it's still my favorite mid-size Germano luxury thing. I just had to be reminded of its existence. BMW and Mercedes-Benz have been making big noises in this segment recently, with a new 5 Series on the way and the recently launched E-Class, and that apparently distracted me enough from the A6. There's also the fact the Audi is starting to look a bit anonymous on the road. It's still handsome, sure, but it doesn't stand out like the related A7. The 2016 refresh did just enough to keep it looking contemporary, though, and for 2017 all A6s come standard with the S Line appearance package. That helps. What struck me about the A6 was that it doesn't feel dated inside. Everything is laid out nicely, it's just comfortable, and you can see out of it. The one I drove had the beautiful layered walnut trim – it looks like pin-striped wood. (And no, it wasn't painted this bright blue, although you can get that on a special-order car if you pay $3,900 for Exclusive paint.) There are no huge screens inside, and the A6 won't get Audi's Virtual Cockpit until the next generation, but I didn't miss any of that. All of the excitement of Virtual Cockpit's beautiful reconfigurable screens, and I had forgotten that the display between the gauges it replaces had a perfectly pleasant Google Maps view already. It's the same basic functionality as Virtual Cockpit here, you just can't press a button to minimize the real-life gauges. And I'm fine having actual gauges. I was somewhat surprised, however, to see Apple CarPlay pop up when I plugged in my phone. (It's included for 2017 as part of the Audi smartphone interface, which comes with the Premium Plus trim and above.) Using CarPlay is a bit weird without a touchscreen, just like it is on other Audis and Mercedes products, but the nice thing about CarPlay is that you really don't need to interact with it much, since there isn't much to interact with. Oddly, the touchpad on the center console doesn't work to navigate from CarPlay tile to tile. I got over that pretty quickly and just turned the dial when necessary. There's also a feeling that nothing's missing when you drive it, that Audi couldn't really add much to improve the experience. The car is incredibly smooth and comfortable going down the road.

Audi A8 super high-tech headlight teased, whole car coming Aug 21

We have to wait one more week before we get to see the 2015 Audi A8 and S8, but it doesn't look like Audi is going to stay quiet until then. After releasing a pair of teaser videos over the last week, it has now released a first detailed picture of the new A8 revealing the trick Matrix LED headlight.
Between the high-beam and low-beam lights, the headlights contain 43 LEDs (not including those for the DRL/turn signal), but the innovative part of Matrix LED system is that a camera can control the high-beam lights - by either dimming them or shutting them off - when other vehicles are detected on the road to prevent the lights from distracting other drivers. Of course the big question remaining is if Audi can get these new headlights to pass the National Highway Traffic Safety Administration and its Federal Motor Vehicle Safety Standards. The taillights also get a cool design with 24 LEDs that use a sequential turn signal
As for the debut of the A8 and S8, we already knew the sedans would be unveiled on August 21 ahead of the Frankfurt Motor Show, but Audi finally made it officially official in a press release, which is posted below. Also be sure to check out the pair of teaser videos Audi has released for these cars recently.