2014 Audi R8 Plus Coupe 2-door on 2040-cars

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2016 Audi S6 and S7 First Drive

Audi paired the S6 and S7 for the purposes of this test in Southern California, but these are rather disparate cars. A three-box sedan, even a sporty one like this S6, is for a specific kind of customer. A sleek, four-door hatchback like the S7, on the other hand, is for a different kind of person. These two people might not be as different as Dr. Jekyll and Mr. Hyde, but at the very least the S7 is the S6's lothario neighbor – the one who's always got a glass of scotch in one hand and a chambermaid in the other. A day spent in the canyons around Los Angeles proves there's a big difference between these cars. First, though, let's discuss their similarities. The S6 and the S7 get the same design overhaul we detailed in our piece on the 2016 Audi A6, namely the edge work done on the grille, bumpers, headlights, and taillights. Additionally, they get Audi's new MMI system – the brand's next step in infotainment. A day spent in the canyons proves there's a big difference between these cars. Changes exclusive to these S models include flat-bottomed steering wheels with model badges at the base of the center spoke, and aluminum-finish shift paddles. The pedals and footrest get the aluminum look as well. There's also a new shift lever, and a revised design for the Quattro badge. New seat and surface treatments join the options list, such as Beaufort Walnut inlays and Valcona leather seats in Cedar Brown. The S7 has a new Arras Red interior option as part of its design selection palette, but the striking addition there is the carbon fiber inlay it comes with, which is interwoven with a red thread. You lean in really, really close and see that scarlet yarn, and the cockpit immediately feels more special. It's the kind of beautiful subtlety you expect from Audi, and the result is a scrumptious cabin. The twin-turbo, 4.0-liter V8 gets 30 more horses, topping out at 450 horsepower. Torque remains the same at 406-pound-feet, but fuel economy increases ever so slightly to 18 miles per gallon in the city, 27 mpg highway, and 21 mpg combined. The S6 makes a meal of curves, but it does give away a hint of the effort. It seems that a fair number of buyers wanted S vehicles without the whole suite of go-fast bits; they liked having the "S" on their chests, they didn't need all of the superpowers. Thus, Audi took the Quattro sport differential and dynamic steering off the standard menu, and bundled it with the sport exhaust to create the now-optional Sport Package.

2017 Audi R8 First Drive

You might think the new Audi R8 is a Lamborghini in a business suit. You'd be wrong; the Huracan is an R8 in a Heinlein shock trooper suit. This is the most raucous, rowdy Audi yet, and it's most certainly a supercar – even when parked next to its bawdier Italian cousin. Although the Huracan has been on the street for nearly a year now, the new R8 and the Lambo were developed in parallel. Audi handled most of the engineering workload, with the Huracan receiving Lamborghini's styling and tuning finesse on top of its Audi-built V10 engine and seven-speed dual-clutch transmission. The R8 gets Audi's motorsports-inspired best. Tally it all up and you have two very different cars built from very similar components. Of course, that could also be said of the R8 and its racing doppelganger, the R8 LMS, the racecar built for WEC endurance racing. That car, in fact, is more closely related to the R8 than is the road-going Huracan – the wheelbases are the same, 50 percent of the parts are shared, and the bodies-in-white are built on the same line. The racecars are pulled off line for occasional tweaks or additions, then slotted back in to run through most of the same workflow as the R8s that will eventually end up on the streets. Like a new pair of your favorite shoes, the new R8 is familiar and foreign at the same time. This development program pulls from the best of a legendary supercar brand's flair for presence and idiosyncrasy. It also takes lessons from the company's customer racing effort, as well as Audi's own impeccable taste in road manners and clean, elegant design. The end result is an inspired supercar with daily-driver comfort and a surprisingly aggressive side. Like a new pair of your favorite shoes, the new R8 is familiar and foreign at the same time. It's more comfortable and compliant on the street, thanks to a new chassis that's 40 percent stiffer, allowing for a more forgiving suspension tune. The completely reworked 5.2-liter V10 engine has a Great White bite to go with its Rottweiler bark, but only after you provoke it from polite mode with a press of either the Drive Select button or the exhaust sound switch. The seats are comfortable – that can be said for both the standard sport seats or optional carbon-shell, race-style buckets. Wrapped in a cabin that's much more futuristic and forward-looking than the last R8, the overall driving experience is refined, luxurious, and high-tech.

Audi bringing matrix 'organic' LED concept to Frankfurt

Audi has announced that it's bringing a new concept to the upcoming Frankfurt motor show in September, and now it is teasing the taillights. They adopt organic light-emitting diode technology, which takes advantage of several benefits. For one, it uses a relatively low amount of electricity, between three and four volts. It's also incredibly thin, made up of two layers, each less than a thousandth of a millimeter thick. It casts no shadows, requires no reflectors or any other elements, and emits very little heat. Plus the lights can be formed into different shapes, opening up new possibilities for designers. This isn't the first time we've seen Audi focus on lighting technology, and in recent years it's showcased matrix LED and matrix laser headlights. The company runs through the history of the evolution of its lighting tech in the video above. We'll have to wait a little longer to find out what the team from Ingolstadt will be putting these new taillights on. Audi presents latest lighting technology at the IAA in Frankfurt - Matrix OLED technology makes its debut in a concept car at the IAA - Light attains a new level of homogeneity - Flat light sources open up new design possibilities Audi is presenting its next step in automotive lighting technology at the IAA in Frankfurt. The new Matrix OLED lights enable a previously unattainable level of lighting homogeneity, opening up further creative opportunities for design. As the leading brand in automotive lighting technology, Audi has systematically developed all aspects of OLED technology over the years. Matrix OLED lights combine high-tech engineering and design ideally – initial projects are currently underway to implement OLED technology in production tail lights. They are being shown for the first time in a concept car at the IAA. OLED is an English acronym for "organic light emitting diode." In each OLED unit, two electrodes – of which at least one must be transparent – incorporate numerous thin layers of organic semiconductor materials. A low DC voltage – between three and four volts – activates the layers, each of which is less than one-thousandth of a millimeter thick, to light them. The color is based on the molecular composition of the light source. In contrast to point light sources – such as LEDs – which are made of semiconductor crystals, OLEDs are flat light sources. Their light attains a new level of homogeneity, and its dimming is continuously variable.