2011 Audi R8 Spyder Convertible 2-door 4.2l on 2040-cars

Auto blog

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi A5 DTM diesel sport coupe thumbs nose at scandal

While the diesel emissions scandal is damaging the reputation of the four-cylinder TDI engines, the torquey, fuel-efficient 3.0-liter TDI V6 at the heart of this latest special edition from Audi is so far unsullied. However that doesn't mean the 3.0 couldn't face investigation at some point in the future before the issue is settled. In the meantime, those outside of North America can look forward to the Audi A5 DTM edition's enticing features. The A5 DTM edition is powered by the same 3.0-liter V6 TDI that we can already get in the A6, A7, and A8 sedans as well as the Q5 and Q7 crossovers. Here, it produces 245 horsepower and 427 pound-feet of torque (in the US-spec A6, the engine is quoted as making 240 hp and 428 lb-ft). The A5 DTM channels its power to all four wheels through a seven-speed dual-clutch transmission. That's enough to propel it to 62 in a claimed 5.9 seconds and an electronically-governed top speed of 155 miles per hour. The sporty look is inspired by Ingolstadt's DTM touring car program. That includes a sportier front fascia, Misano red paint, gloss-black trim, 20-inch split-five-spoke alloys, and special badges inside and out. The interior packs the bucket seats from the RS5, Alcantara trim, stainless steel pedals, and more. Audi will only offer 50 examples, priced in Germany at ˆ74,540 – equivalent to about $85k at current exchange rates. Racing spirit – The Audi A5 DTM selection limited-edition model - Limited run going into production from October - 20-inch wheels, bucket seats and Misano red finish - Third DTM special edition from Audi Audi is taking the spirit of the DTM from the racetrack to the road – with the Audi A5 DTM selection* special edition. A powerful 3.0 TDI developing 180 kW (245 hp), 20-inch wheels, dynamic design and bucket seats reveal the two-door coupe's connections with the race version that has featured in the German Touring Car Masters (DTM). The Audi A5 DTM selection turns heads with its special racing design. The front lid, doors and rear window are emblazoned with dynamically designed DTM, quattro and Audi Sport logos. The Misano red paint finish contrasts with high-gloss black add-on parts on the front, sills and rear, giving added emphasis to the sports appeal of this limited-edition model. The front apron and the large air inlets with their rhombus-pattern grilles also contribute to its special looks. The cast aluminum wheels by Audi Sport embrace a five twin-spoke design in matt titanium look.

Autoblog Podcast #408

Episode #408 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the possibility of France banning diesel, Cadillac putting Porsche in its sights, and the lineup of high-performance Fords potentially coming to the Detroit Auto Show. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #408: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: France to ban diesel? Cadillac to go Porsche hunting Ford NAIAS lineup In The Autoblog Garage: 2015 Cadillac ATS Coupe 2015 Audi S3 Long-Term 2014 Jeep Cherokee Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:04:56 Rundown: Intro and Garage - 00:00 France Diesel Ban - 27:13 Cadillac vs. Porsche - 34:32 Ford Performance at NAIAS - 42:23 Q&A - 49:46 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Detroit Auto Show Audi Cadillac Ford Jeep