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Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi Q7 plug-in hybrid spied, Porsche powertrain possible

It's no secret that a new Audi Q7 is on the way. The replacement for the aging, three-row luxury CUV has already been spotted once, in December of 2013. Now, though, we have images of the second-generation model lapping Germany's Nürburgring Nordschleife, and it just happens to be showing a feature we reported on at the end of July - a plug-in-hybrid powertrain.
Given away by its high-voltage stickers on the window and a spare door to hide the charger - note how both the driver and passenger sides sport an access point - our spies snapped a series of photos, and put forth the compelling idea that the new Q7 would use the PHV system from the Porsche Cayenne S E-Hybrid.
If that's the case, that should mean at least 320 horsepower from a 3.0-liter, supercharged V6, while an electric motor chips in a further 95 ponies for a total system output of 416 hp.

Audi inaugurates new R8 production line at Neckarsulm

Of all the factories which the Volkswagen Group operates around the world, the Audi plant in Neckarsulm may not be the very largest, but it is among the most diversified. That's where Audi builds versions of the A4, A5, A6, A8 and Q7 lines. It's also been home to the R8, but now the German automaker has moved supercar production to a new facility just a few miles down the road.
Back in August, Audi stopped production of the R8 at its main Neckarsulm site and moved it to the new Böllinger Höfe site in Heilbronn, restarting production just three weeks later. The new assembly line brings together various workshops that had been scattered about the Neckarsulm complex under one roof, and will surely make production of the next-generation R8 that much smoother.
The Böllinger Höfe facility is about a quarter the size of the main Neckarsulm plant, and will also house a small-scale production line - similar, we gather, to what Audi subsidiary Lamborghini recently built in Sant'Agata Bolognese - and a massive, state-of-the-art logistics center with capable of handling 4,500 containers each day.