2008 Audi R8 Supercharged Coupe 2-door 4.2l on 2040-cars

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Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.

Ford Mustang Mach 1 Spied, Audi debuted the 2017 TT RS in Beijing | Autoblog Minute

A quick recap of some of the weeks hottest stories. Eddie Sabatini reports on this edition of Autoblog Minute Weekly Recap. Audi Ford Autoblog Minute Videos Original Video mach 1 ford mustang mach 1

An Outback for architects | 2017 Audi A4 Allroad First Drive

There are crossovers – big SUV-like things that give people the commanding view of the road they crave so much – and then there are crossovers. Lifted wagons in the vein of the Subaru Outback are arguably the crossover archetype, but they've become the exception, not the rule. That's where the Audi A4 Allroad fits in. Like its predecessor, the 2017 Allroad is a rather good-looking alternative to a mid-size SUV. The A4 Allroad is again based on the lovely A4 Avant, a wagon that isn't sold in America. The Allroad has a slightly raised suspension compared to its overseas counterpart, slightly higher-profile rubber, standard two-tone paint, roof rails, fender flares, lower body cladding, and a grille with vertical slats to emphasize the rugged point. And for reasons that no automotive purist has ever been able to derive, the look totally works. You can have a two-tone Allroad in one of 13 colors with gray trim along the bottom and the fenders. Or, pay an extra $1,000 on top of the cost of metallic paint and you can opt for one of five monochrome color schemes. In either case, you'll get a handsome, aggressive front end; 18-inch five-spoke wheels; standard Xenon or optional LED lighting up front; and LED lighting in the rear. The rear blinkers have a standard swiping effect borrowed from the R8, and the same sequential motion is applied to the front turn signals on models with the optional all-LED headlights. It's a party trick, but a neat one . We'd be hard pressed to think of an interior that Audi has screwed up recently, and the latest A4 has a particularly good one that translates well to the Allroad. No matter the trim you choose, you'll get your choice of dyed leather, including the requisite brown to best showcase the Allroad's rugged intentions. The level of gadgetry and pricing rises as you work your way up the trim tree – from Premium, to Premium Plus to Prestige, with the sweet spot in the middle – and it more or less mirrors that of the A4. Opting for the Technology Package on Premium Plus models gets you Audi's Virtual Cockpit instrument cluster, a fully configurable gauge package that sets the standard for info display in the industry. (It is so choice. If you have the means, we highly recommend picking one – er, it – up.) Here, the optional advanced dash is paired with an 8.3-inch center display, which is equally intuitive and responsive.