2008 Audi R8 Supercharged Coupe 2-door 4.2l on 2040-cars

Auto blog

Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi A8's active suspension will even protect you in a crash

Audi has revealed yet another system of the upcoming Audi A8 that uses the car's 48-volt electrical system. In addition to a fancy stop-start function, the A8 will have a suspension that can be actuated by electric motors. At each corner of the car is a separate motor connected to an arm that can press down or pull up on the suspension. These motors are controlled by a computer that monitors the road with a camera to determine how the motors should react to improve ride quality and handling. In the instance of some kind of bump or other road imperfection, the car can actively raise the wheel that would go over that bump, to prevent it from upsetting the ride. When going through a corner, the car can direct the motors on the outside to push up to reduce lean, and the motors on the inside to push down to keep the tires pressed to the road. The system can also help keep the car level when stopping and starting. There's yet one more feature of the suspension that is rather interesting. In the event the car detects an impending side-impact crash, it can raise up the side that will be hit, to protect the occupants. By raising up that side, the car increases the chance that more of the energy from the impact will be absorbed by the side rails and floor, which are stronger than the doors and pillars. This nifty new suspension, and the aforementioned start-stop system, will be found on the next-generation Audi A8, which will be officially revealed on July 11. If you can't wait for that, apparently the car has a cameo in Spider-Man: Homecoming, which hits theaters on June 28. Related Video: Image Credit: Audi Audi Technology Emerging Technologies Luxury Videos Sedan 48-volt system