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Audi revising own history in light of 'shocking' study of Nazi-era activities

Daimler opened up its archives for research into its Nazi affiliations for one book published in 1990 and another in 1998. The Quandt family behind BMW had its public catharsis in 2007. The ties between the National Socialists and the Porsche and Piech families have almost rendered the Volkswagen Beetle some kind of cult tchotchke of the Third Reich. And it's not just automakers called in for cleansing: Deutsche Bank credit helped build Auschwitz, Hugo Boss made Nazi uniforms, patriarch of food and frozen pizza giant Dr. Oetker volunteered for the Waffen-SS. As one historian said, for any business that wanted to stay in business during the war, "no company was really clean. Everyone had to resort to slave labor when their own workers were fighting at the front."
Audi is the latest to go public with findings from an in-depth study of the Nazi-affiliated past of Auto Union, its predecessor company, and the "Father of Auto Union" Dr. Richard Bruhn, the man who headed it pre- and post-war. Commissioned by Audi, written by Audi's history department head Martin Kukowski and University of Chemnitz historian Rudolf Boch, its findings are just as severe as those already heard so often over the past 20 years. Among other discoveries, the study found that not only did Brun manage the use of more than 3,700 forced labor camp workers from seven SS-run camps, 16,500 forced laborers that didn't live in camps worked in two more factories; Bruhn wanted even more laborers but couldn't get them because of the battlefield situation; and that Auto Union had "moral responsibility" for roughly 4,500 workers killed at the Flossenbürg concentration camp. The study found that disabled workers were routinely sent to the camp and executed there.
Audi works council head Peter Mosch said, "I'm very shocked by the scale of the involvement of the former Auto Union leadership in the system of forced and slave labor. I was not aware of the extent." The company is figuring out how it will respond to the findings, so far working on changing the online profile of Dr. Bruhn on its history pages on Audi sites around the world, and considering stripping Brun's name from the street that bears it and from company offerings like pension plans. If you can read German or can work Google Translate, Wirtschaftswoche has a long piece on the study and its conclusions.

CO2-neutral* Audi A3 G-Tron goes on sale in Germany

The Audi A3 Sportback G-Tron has been on our natural gas-powered radar since it was unveiled at last year's Geneva Motor Show. Just before the big show starts up again this year, Audi put the new G-Tron vehicle on sale in Germany today, starting at 25,900 euros ($35,400 US). Anyone who opts for the Audi e-gas fuel card will be able to cruise the Autobahn knowing that their emissions will be CO2-neutral. That's because Audi has built an e-gas plant in Werlte in Lower Saxony, Germany that creates a synthetic methane that is compatible with natural gas from a process that uses "green electricity" to "[bind] as much CO2 as is released when the Audi A3 g-tron is driven in gas mode." Your own A3 G-Tron doesn't burn the carbon-neutral fuel directly, but the automaker will track how much is spent using the fuel card and make sure "that exactly this amount of Audi e-gas is fed into the German natural gas network." Audi charges 14.95 euros a month to use the card. Burning that e-gas in the A3's 1.4-liter TFSI engine can put out 110 horsepower (you can also burn regular natural gas or gasoline) and offers fuel economy of between 3.2 and 3.3 kilograms of gas per 100 kilometers on natural gas Audi A3 g-tron: Advance sales get the green light Ingolstadt, 2014-02-13 Audi A3 Sportback g-tron available to order from February 13 CO2-neutral mobility with the Audi e-gas fuel card Prof. Dr. Ulrich Hackenberg: "Audi e-gas is an important pillar of our sustainability strategy" The Audi A3 g-tron is all set to hit the roads. Advance sales at dealerships in Germany will kick off on February 13. The basic price will be 25,900 euros. Using the Audi e-gas fuel card, customers can opt for Audi e-gas to power their A3 g-tron without impacting the environment if they wish. The Audi A3 g-tron forms part of a new, integrated and sustainable mobility concept from the brand with the four rings. Its 1.4-liter TFSI engine developing 81 kW (110 hp) can be operated using either natural gas, e-gas generated by Audi or gasoline. In pure e-gas mode the g-tron is entirely CO2-neutral. Audi e-gas is a synthetic methane that is produced at the Audi e-gas facility located in Werlte in Lower Saxony, Germany – the world's first industrial power-to-gas plant. An A3 Sportback g-tron fueled by Audi e-gas is currently the most environmentally friendly form of long-distance mobility.

Audi rumored to ditch Le Mans, DTM for F1

If you've been scratching your head wondering how - between Audi and Porsche - the Volkswagen Group could possibly support two rival top-tier LMP1 programs at Le Mans and the FIA World Endurance Championship, but stay out of Formula One entirely, you're not alone. In fact, Porsche was said to have been eying an F1 entry if Audi had internally blocked aspirations to return to Le Mans. But according to the latest rumors, it's Audi that's now preparing to shift away from endurance racing and onto the grand prix circuit.
Word has it that, following internal pressures from within the VW Group, Audi is finally gearing up for a full assault on F1. It's said to be developing a new six-cylinder turbo hybrid power unit - potentially at its new racing headquarters in Neuburg - and, in an expanded partnership with Red Bull, either take Renault's and Infiniti's places with the Red Bull Racing team or take over the Toro Rosso team entirely.
Although Ingolstadt has not campaigned in grand prix racing since the pre-war days of the Silver Arrows, it was said to have been the impetus for the FIA's push a couple of years ago for new four-cylinder engine regulations until Audi bailed on the idea altogether and F1 went for six-cylinder engines instead.