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Audi trademarks SQ2, SQ4, Q9 and F-Tron nameplates

Audi is planning a whole raft of new models for the near future, and now we have further insight into what at least some of those models might be. The German automaker has reportedly filed trademarks for a series of model names, including SQ2, SQ4, Q9 and F-Tron.
Following in the footsteps of the SQ5 performance crossover, the SQ2 and SQ4 nameplates would seem to indicate that Audi is planning performance versions of its upcoming compact crossovers. The Q9 would suggest that a larger crossover is in the works to slot in above the already gargantuan Q7. And the F-Tron name could be used for a fuel-cell version of the A7 or other models, following a similar naming pattern to the e-tron range of electric vehicles.
Of course Audi could simply be filing these trademarks as a safeguard and may not actually build any of these models. But one way or another, it indicates a certain measure of intent exists as Ingolstadt gears up to expand its lineup with 11 new models in the next few years.

Audi celebrates 25 years of TDI

Nope, the diesel engine never really did go out of style for Audi. Now, the German automaker has released a video reminding the world of its persistence with the oil-burners and is commemorating the Silver Anniversary of Audi's first commitment to turbodiesels in 1989. And, yes, there are some road racers shown in the clip, so some of those bad boys actually move pretty well. Audi engineers on camera admitted to some of the early TDI engines being "slow" but still valuable for their torque and, obviously, their fuel economy relative to gas-powered engines. A bunch of tinkering later, though, and Audi says its diesels can be a legitimate "part of a performance car" and has even overcome the issue of noisiness that's often associated with diesels. The automaker made some news in these parts a few years back when its Audi A3 TDI won the 2010 Green Car of the Year at the annual LA Auto Show in late 2009, and the model even succeeded a fellow diesel (the Volkswagen Jetta TDI) to boot. Granted, diesel sales aren't nearly as popular in the US as they are in Europe. Still, Audi last year boosted its diesel sales in the US by 40 percent to 10,076, which was about a tenth of what sister company Volkswagen sold in diesels last year in the States. And things have looked even rosier this year for Audi's TDI sales. Through June, Audi diesel sales have almost quadrupled from a year earlier to more than 8,100 units. Check out the 150-second video on Audi's 25-years of TDI production below.

Audi introduces frugal, 43-mpg Q7 Ultra in Europe

As Audi's largest model, you wouldn't expect the Q7 (standard 2017 model pictured above) to get very good fuel economy. But the new flagship crossover is a lot lighter than its predecessor. And now the German automaker is rolling out an even more efficient version. In Europe, at any rate. Bearing the designation that distinguishes the most fuel-efficient models that Audi offers, the new Audi Q7 Ultra 3.0 TDI Quattro packs a more frugal version of the 3.0-liter V6 turbo diesel. In Ultra spec, it produces 218 horsepower instead of 272, and 369 pound-feet of torque instead of 443. In exchange, it returns better fuel economy – now quoted at the equivalent of 42.8 miles per gallon (compared to 41.3 for the more potent version). That's not half bad for a crossover this large, even if it is on the European efficiency test, which returns higher numbers than what we're used to in the US. Of course, burning less fuel comes at a bit of a performance penalty: instead of 6.3 seconds, it now takes 7.1 seconds to reach 62 miles per hour from a standstill. Top speed is quoted at just over 134 miles per hour, down from 145. Of course, the E-Tron hybrid will be the most efficient model in the Q7 range, returning the equivalent of over 117 miles per gallon while reaching 62 in six seconds flat. That is, when it starts reaching dealers next spring. The kicker here is that while the hybrid is likely to emerge as the most expensive model in the range, the Ultra is the least. Its base price in Germany comes in at 58,000 euros, compared to 61,890 for the more potent TDI. Combine that with the fuel savings, and the Q7 Ultra is looking like the frugal choice indeed. New Audi Q7 as a highly efficient diesel - The Audi Q7 ultra 3.0 TDI quattro now available for order - Combined fuel consumption is 5.5 liters of fuel per 100 km - Base price is 58,000 euros in Germany An exceptionally efficient diesel version of the new Audi Q7 is launching on the market, which customers can now order: the Audi Q7 ultra 3.0 TDI quattro*. This engine not only reduces fuel consumption to 5.5 liters diesel per 100 km (42.8 US mpg); it also reduces the entry-level price for the Q7 model series to 58,000 euros. Audi will be delivering cars to dealers in Europe starting in September. The efficiency is ground-breaking: The combined fuel consumption of the 3.0 TDI with 160 kW (218 hp) is just 5.5 liters of fuel per 100 km (42.8 US mpg).