2009 Audi R8 Quattro on 2040-cars

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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Adam Carolla is world's the least helpful test drive co-pilot

If you were going to test drive a new car, who would you want to take with you? Your spouse? A friend? Maybe an automotive journalist? Well take it from us: there's one of us riding shotgun just about every time we go to drive anything, and we're not all we're cracked up to be.
How about a celebrity comedian? Well, that largely depends on which comedian we're talking about here. Some - say, Jerry Seinfeld or Jay Leno, for example - might be more helpful than others, being more or less schooled in the finer points of the modern automobile. Adam Carolla might seem like he belongs on that list too, but in this latest video for a friends at Edmunds.com, the one-time host of The Car Show on Speed TV seems bent on being as comedically intrusive as possible. Which may be funny, but helpful? Not so much. See what we mean in the video below, and the next time you go to test drive a new car, you just might find the world's most popular podcast host climbing in with you.

KTM X-Bow to get Audi TT-RS five-cylinder turbo

The Audi TT-RS continues to occupy a warm spot in my personal top five list of cars thanks in no small part to the lusty turbocharged 2.5-liter five cylinder under the hood. With 360 horsepower and 343 pound-feet of torque in stock configuration, the engine is a shining star of internal combustion. And now it's headed to one of our favorite vehicles. EVO reports KTM is planning to plop the turbo 2.5 from the TT-RS into the upcoming X-Bow. That ruckus you hear? It's a choir of angels singing "Halleluiah." While speaking at the Geneva Motor Show, KTM CEO Stefan Pierer said the engine is good for up to 480 horsepower.
Pierer went on to say that the company is already testing prototypes and that we may very well see the engine show up in some races next year. What's more, the company's engineers are playing with dual-clutch transmissions, too. Since KTM is already testing the turbo 2.5 on the track, it's only a matter of time before customers will be able to get their grubby mitts on a street-legal version.