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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi's diesel-electric supercar is codenamed 'Scorpion'

Speculation continues as to the final nature of the diesel-hybrid Audi supercar said to arrive in 2016 or 2017. A previous report in Automobile had the halo coupe, based closely on the R18 etron quattro endurance racer, codenamed R20 and pegged to look like a Le Mans winner for the street with around 700 horsepower and 737 pound-feet of torque from a twin-turbo V6. Now Car and Driver has updated the gossip with a report that the car is internally called "Scorpion," and it will be even closer to the R18 than supposed.
CD says the heart of the car will use the R18 etron quattro's carbon fiber tub and its engine will be "taken directly" from the race car. That means a 3.7-liter V6 with a single turbo that, in ACO-spec restricted form, outputs 500 hp and 625 lb-ft - CD suspects production output could get to 600 hp - and drives the rear wheels, aided by hybrid motors driving the front wheels. And remember, at Le Mans the R18's hybrid motors can't kick in until they're above a certain speed in order to prevent Audi from getting an advantage coming out of slow corners. A street car wouldn't face that restriction.
The Scorpion would be a fulsome and undiluted example of the technologies Audi has created during its return to sports car racing. Its exterior design hasn't been finalized, with CD citing either the convoluted concept of "a retro take on the future of racing" or packaging that would adhere to the R18's looks. To make sure it is properly appreciated and sells well, production could be limited to the same 333 units as the R8 GT and A1 Quattro.

Where to watch and follow the 24 Hours of Le Mans this year

In less than 24 hours the flag will drop on Audi's title defense at the 24 Hours of Le Mans, Toyota's best ever chance to win and Porsche's return to le grand defi. The Le Mans organizers have kept as au courant with broadcast options as they have with power unit technology, so you'll be able to find a place to watch or listen no matter what your preferred method. Friend-of-Autoblog Reilly Brennan has again put together an exhaustive "couch kit" of viewing options, which you can check out at his site. Here's the short list: Le Mans Site Le Mans TV Le Mans Facebook page Le Mans Twitter page FIA WEC Live timing Audi Sport stream Corvette Racing stream Nissan NISMO stream Entry list and grid Spotter's Guide You can watch or listen to the excellent Radio Le Mans, app, Autosport will have hourly updates and a live blog, the ACO has a Le Mans app. Fox will broadcast the event over a combination of Fox Sports 1, 2 and its Fox Sports Go App from 8:30 EST Saturday morning until 9:30 am EST Monday morning. Hit up Reilly Brennan's site for even more options and details like Eurosport and Daily Motion, and good watching – this should be a spectacular race. News Source: Reilly Brennan Motorsports Audi Porsche Toyota