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Audi to blitz 1.5M sales goal two years ahead of schedule

Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 - it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.
That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."

166 MPGe diesel-electric Audi Q7 E-Tron Quattro gets real in Geneva

Despite some warnings that plug-in vehicles would not make a big impression in Geneva this year, the first big reveals from the Peace Capital are indeed PHEVs. For example, the diesel-electric Audi Q7 E-Tron Quattro, which right out of the gate comes at us with some impressive numbers: an all-electric range of 34 miles and the "potential" to hit 166 miles per gallon equivalent. Whatever scale Audi is rating the new Q7 PHEV on, 166 MPGe is a resounding success. As we might guess from the prototypes we've seen and hints we've had, the Q7 E-Tron Quattro is not some auto salon fantasy. The vehicle will go on sale at the end of this year, in the UK, at least. Availability in the rest of Europe and here in the US is likely but unspecified in the press materials we've seen so far. The real-world reality of the Q7 E-Tron Quattro means that specs like a 0-100 kilometers an hour (62 miles per hour) time of six seconds and a top speed of 225 kmh (139.8 mph), CO2 emissions of under 50 grams per kilometer and a total system torque output of 516.3 pound-feet should be ours to test in the not-too-distant future. This whole E-Tron program is turning out to be quite something. Who else is ready? Related Video: AUDI Q7 ENTERS THE VOLT AGE IN GENEVA WITH NEW SUB 50 G/KM Q7 E-TRON QUATTRO 02/03/15 Commanding new Q7 incorporates hybrid drive for a combined 876-mile range and 166mpg potential First diesel plug-in hybrid with quattro drive in its segment First ever plug-in hybrid TDI from Audi Six-cylinder TDI engine develops 373 PS Electric-only range of up to 34 miles, increasing to 876 miles combined Fully charged in two and half hours Maximum efficiency with hybrid management UK ordering expected to open at the end of 2015 Ingolstadt/Geneva, March 2, 2015 - Audi has combined its world renowned diesel engine expertise with its equally widely acclaimed flair for technological innovation to create its first TDI plug-in hybrid with quattro all-wheel drive. Making its world public debut at the Geneva Motor Show, the new Q7 e-tron quattro combines a frugal TDI engine with lithium-ion battery technology for a potential range of up to 876 miles and the ability to travel emission-free for over 34 miles on electric power alone, contributing to an official CO2 figure of less than 50 grams per kilometre. The Q7 e-tron quattro is the second Audi model with a powerful plug-in hybrid drive system.

Audi promises next A8 on sale by year's end, LED Matrix lamps to be available [w/video]

Audi has just released details about its new Matrix LED headlamps, but just as illuminating as the new lighting technology is confirmation that the next A8 will appear "on the market at the end of 2013." While Audi is calling the model new, expectations - and the spy shots above - suggest more of a traditional mid-cycle refresh.
Audi says that its new A8 Matrix lights are comprised of 25 high-beam LEDs, clustered in groups of five paired with reflectors. Unlike traditional automatic high-beam setups, the Matrix array is so precise that it "blanks out light that would shine directly onto oncoming and preceding vehicles" while continuing to use full high-beam power on other sections of the road and shoulder not occupied by other vehicles. Further, the camera- and electronic brain-governed system can dim or extinguish LEDs as necessary to deal with traffic. The active system also differs from today's adaptive headlamps by not requiring servo motors to direct light, yet they can still function as cornering headlamps - ones that can predict a road's trajectory because they are linked with the car's GPS system. Interestingly, the system also works with Audi's optional night vision system. When the latter detects a pedestrian in the dark, it automatically flashes a batch of LEDs to put both the driver and pedestrian on notice about each others' presence.
Only one problem in all of this trick lighting business: they aren't legal here in the US, at least not yet. Audi and other automakers are currently petitioning the National Highway Traffic Safety Administration, trying to sell the government agency on the technology's safety benefits. For the moment, Matrix headlamps are likely to remain forbidden fruit, but you can check them out and see what you might be missing in the video below. As for the 2015 A8, we're guessing it'll surface at the Frankfurt Motor Show in September.