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Next Audi R8 to share hybrid tech with Lamborghini Asterion

The second-generation Audi R8 isn't far away, but when it arrives, it could serve to seriously shake up the supercar market according to Audi research and development boss Ulrich Hackenberg.
Speaking to Car in the UK, Hackenberg confirmed quite unequivocally that a plug-in-hybrid model and a pure electric were coming. And as with the current R8, the next-gen model will borrow from Audi's Italian cousins at Lamborghini.
"We are able to make the R8 a plug-in hybrid," Hackenberg told Car. "The Lamborghini Asterion shows this is possible - that car uses the platform of the R8. We will see an increase in the efficiency of high-performance cars - they have to meet CO2 regulations of the future in order to survive."

1984 Audi Sport Quattro expected to hammer at nearly half a million dollars

The highest prices paid at automobile auctions continue to be claimed by European sports cars, with names like Ferrari and Bugatti forever topping the lists. But what we have here is not quite a sports car. It's more of a hot hatch, but its still expected to fetch between $350,000 and $475,000 when it goes up for auction next month in Arizona. That's because this is no ordinary hot hatch... it's the prototypical hot hatch: the legendary Audi Sport Quattro, one of the most maniacal and dominant homologated rally machines ever devised. Shorter in wheelbase and dartier of handling than the Ur-Quattro that came before it, the later Sport Quattro was built to comply to with the FIA's legendary Group B regulations. That meant that it competed with the likes of the Lancia 037, Ford RS200 and Ferrari 288 GTO – beating them all in the World Rally Championship one after another – but also had to be built in limited quantities and sold to the public. And so Audi and its nascent Quattro GmbH skunkworks division built 214 road-going examples of the Sport Quattro, and this could very well be the most immaculate example in existence. It was previously owned by noted collector Yoshikuni Okamoto of Kobe, Japan, and with barely more than 5,000 miles on the odometer, recently underwent an exhaustive service at Audi of Fairfield, CT – one of the company's largest dealerships – and though the Sport Quattro was never offered for sale in the US, this one is now fully registered for use on American roads and comes in impeccable condition despite its 30 years of age. The gavel drops during the RM Auctions event at the Arizona Biltmore on January 15-16, 2015. Even the low end of the pre-auction estimate is nearly double the $184,860 which Sports Car Market reports Bonhams sold an '85 Audi Sport Quattro in September 2013. Featured Gallery 1984 Audi Sport Quattro: RM Arizona 2015 View 21 Photos News Source: RM AuctionsImage Credit: Erik Fuller/RM Audi Auctions Hatchback Performance rm audi sport quattro

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.