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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi Q7 testing gives us clearer view of new look

Audi just announced its intentions to build the Q1 in 2016. By that time, the company will already have introduced the opposing bookend to that subcompact utility vehicle, the fullsize Q7. The last time we saw the next-gen Audi Q7 out testing, our spy shots were very low quality and didn't reveal much about the luxury SUV. This time around we're able to make out a few key elements about the Q7.
For starters, the unfinished headlights have a stylish, wave-like lighting element with a three-dimensional appearance, while the rear of the Q7 will definitely get a similar wraparound liftgate as the current model. Overall, this prototype looks to be about the same size as the existing Q7, so it will be interesting to see how Audi squeezes almost 800 pounds from the SUV's curb weight. The diet will surely help improve efficiency, and we also hear that Audi is considering a plug-in hybrid model in addition to the standard gas and diesel variants.
Riding on a shared platform with the next-gen Volkswagen Touareg, Porsche Cayenne and the upcoming Bentley Falcon SUV, the next Audi Q7 is expected to bow in late 2014 for the 2015 model year.

Audi confirms all-electric SUV on the way

The electric crossover segment might become a hot market in just a few years. In addition to the rumors of an electric Jaguar F-Pace and obviously the Tesla Model X, Audi is now confirming an EV "sports activity vehicle" for early 2018. The Germany luxury brand even showed off a rendering (pictured above) of it during the company's annual press conference. Audi technical development boss Dr. Ulrich Hackenberg made the announcement during his portion of the conference but largely avoided hard details. What he said was tantalizing, though. The still un-named model was claimed to offer over 311 miles of driving range and ride on the brand's upcoming MLB 2 platform. Although, Auto Express suggests that it could be called the Q6 E-Tron. Dr. Hackenberg also promised a "new, very attractive design, which we are developing especially for the E-Tron range and for battery-electric vehicles." The rendering showcased a fairly squat crossover design with bold fender flares dominating the styling in profile. The images also suggested almost coupe-like proportions. Thankfully, the wait for more details about the model might not be too long. Dr. Hackenberg told Auto Express that Audi would have a presentation soon about the new model. He also hinted at a little of its tech by suggesting next-gen batteries offering 50 amp-hours and 90 kWh could be enough for sufficient range even in such a large model. With recent unveilings like the R8 E-Tron and Q7 E-Tron, Audi is rapidly moving towards offering more plugins and electric models. With this latest announcement, that expansion only appears to be accelerating. Prof. Dr.-Ing. Ulrich Hackenberg, Member of the Board of Management at AUDI AG for Technical Development Speech to the Annual Press Conference 2015 Ladies and Gentlemen, 2014 was the year of technical milestones, tests and records. Think of the sportiest piloted car in the world, the Audi RS 7 concept, which lapped the Hockenheimring racetrack extremely dynamically without a driver – at up to 240 km/h. Another mega-success was our 13th victory in the world's most important endurance race. The Audi R18 e-tron quattro with diesel-hybrid drive triumphed in the 24 Hours of Le Mans. 2014 – that was also 25 years of TDI technology. As strong evidence of the future viability of combustion engines, we showed the Audi RS 5 TDI concept – the fastest diesel ever timed on the Hockenheimring.