Audi Q7 2010 on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Audi A0 in development based on VW Up!

Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.
That fact makes this rumor rather tantalizing - Audi might be working on its own version of the front-engined, front-drive city car, to be called the A0. The report comes from AutoExpress, which claims Audi CEO Rupert Stadler wants a premium Up! that features a distinctive interior and exterior treatment.
Changes could include a trapezoidal grille, in addition to premium exterior features like LED lighting and alloy wheels. The cabin would feature leather and likely a version of Audi's MMI infotainment system, while power would come from a 109-horsepower, 1.0-liter engine found in the Up! GT Concept.

Delphi plans automated-driving journey across the United States

Delphi is attempting to become the first company to pilot an automated car across the United States. The global automotive supplier will start a cross-country journey from a location near the Golden Gate Bridge in San Francisco starting on Sunday, March 22, and cover approximately 3,500 miles on a trip to New York, where it will arrive sometime during the New York Auto Show. Along the way, Delphi engineers will gather data on how the car, an Audi SQ5, performs in a variety of road and weather conditions that the company says could only be tested in a real-world environment. "Delphi had great success testing its car in California and on the streets of Las Vegas," said Jeff Owens, the company's chief technology officer. "Now it's time to put our vehicle to the ultimate test by broadening the range of driving conditions." A formal announcement is expected tomorrow during the SXSW festival in Austin, TX. The company recently demonstrated many of its advanced-safety and automated driving technologies during CES, driving in Las Vegas. The cross-country trip will include tests on its radar, vision and advanced-drive assistance systems, certain vehicle-to-vehicle and vehicle-to-infrastructure communications, and intelligent software, which includes automated highway pilot with lane-change technology, automated urban pilot and automated parking functions. Though a driver will be behind the wheel throughout the journey, Delphi says its active safety technologies can make complex decisions, like stopping and proceeding at four-way stops, timing highway merges and calculating safe maneuvers around bicyclists. While California has certain motor-vehicle laws that help regulate autonomous vehicles, it was unclear whether Delphi needs special arrangements or permission from other states to conduct automated-vehicle testing elsewhere – or if those concerns might be negated by an active driver. Earlier this year, Audi turned heads at CES by driving an A7 from San Francisco to Las Vegas in a similar display of automated-driving technology. Related video: Image Credit: Delphi CES Audi Technology Emerging Technologies Autonomous Vehicles