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Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

Audi following Tesla with 280-mile EV family car

The press days are finished at the LA Auto Show, but things said there are still making news. While in California, Audi technical development chief Ulrich Hackenberg told reporters that his employer plans to release an electric car with a range of 280 miles "around 2017." Hackenberg wouldn't say what kind of car - or crossover, perhaps - it will be, but one report said it would be "a large car, fitting five large people with ample luggage space." Most observers expect it to be a sedan to take on the Tesla Model S. It's no secret that Audi respects Tesla, and there have been hints that The House of Quattro is ready to really flex its progress-through-technology muscles in Tesla's direction. Audi will be applying lessons learned in the development of the coming R8 E-tron to the future electric car, after it managed to double the range of the electric sports car thanks to new battery technology to 450 kilometers, or 281 miles. This puts another tentative all-electric Audi in the mix and another Tesla competitor, after rumors of a possible electric Q8 from February of this year. If an electric Q8 does happen, it's expected to be a challenger to the Tesla Model X. And that might not be all: Bloomberg reported in June that Audi had "devised blueprints for several high-performance electric saloons and sport-utility vehicles." News Source: AutoExpress Audi Technology Electric audi e-tron

Autoblog Podcast #406

Episode #406 of the Autoblog Podcast is here, and this week, Dan Roth, Brandon Turkus, and Chris Bruce talk about the Mustang Shelby GT 350, the Los Angeles Auto Show, and the Volkswagen Golf winning Motor Trend Car of the Year honors. We start with what's in the Autoblog Garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #406: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Ford Shelby GT350 LA Auto Show Volkswagen Golf wins Motor Trend COTY In The Autoblog Garage: 2015 Ford Fiesta SFE 2015 Honda CR-V 2015 Audi Q3 Hosts: Dan Roth, Brandon Turkus, Chris Bruce Runtime: 01:26:07 Rundown: Intro and Garage - 00:00 Ford Mustang Shelby GT350 - 29:21 LA Auto Show - 40:36 Golf is Motor Trend COTY - 53:50 Q&A - 01:00:42 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes