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ABT Sportsline coming to US, premiering AS6 at SEMA

ABT Sportsline, known as ABT Tuning from its founding in 1967 until 1991, is a German aftermarket parts and tuning company that has focused on enhancing Volkswagens and Audis since the VW GTI bowed in 1978 (in Europe, at least) and races competitively in DTM (Germany's touring car racing series). The company has kept its roots in Europe for all of these years, but will debut the AS6, based on the Audi A6, at the Specialty Equipment Market Association (SEMA) in a couple weeks before opening up shop in Los Angeles in early 2014.
ABT focused on making the AS6 a balanced package by increasing engine output, tuning the suspension, giving it understated style and improving the brakes. Details are light, but the AS6's 3.0-liter diesel V6 makes 286 horsepower, a 41-hp increase over stock. Not paying attention yet? Torque jumps from 369 pound-feet to 500 lb-ft, endowing the Audi with a lot of much-appreciated low-rpm grunt. The springs are swapped out for a set of ABT units, and the body kit adds front and rear spoilers, side and rear skirts and carbon-fiber mirror covers. ABT's ER-C 20-inch wheels fit over new brakes.
We'll have more details on the car at SEMA, so stay tuned. But in the meantime, head on below to read the press release.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2016 Audi TT [w/video]

What came first, the metrosexual or the Audi TT? While it was close, the descriptor-turned-epithet preceded the 1995 concept car by one year. However, they were both notable cultural evolutions and they happened to work together perfectly. Hugh Grant, playing the cad Will Freeman in the 2002 film About a Boy, could not have chosen a better example of character than his silver TT.
A decade later, the original TT was still important enough that when rumors of the third-generation coupe began to surface in late 2012, the most exciting fantasy was that the 2014 coupe might "recapture some of the distinctiveness and impact" of a 16-year-old car (the TT came to market in 1998). Even speculation by dedicated Audi observers thought the brand would do something novel, even if not mimicry. The obvious takeaway: no one was going to be lighting any candles for the departed second generation. All of that is why when the first leaked image slipped onto the Internet, people began to get suspicious. When the third generation took the stage at the Geneva Motor Show, we could almost hear the digital deflation over the Ethernet, our poll results notwithstanding.
Yet it's still the TT, and in spite of having seen its interior and virtual cockpit and clocked its specs, we couldn't judge it before heading to Marbella, Spain to drive it. What we found out was while it's better than the second generation, it's still very much a TT.