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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi to abandon CVTs?

The continuously variable transmission is one of those technologies that seems to make a lot of sense on paper, but in reality, almost always numbs the driving experience. That's one reason why Audi, according to reports, is planning to phase them out.
One of the first automakers to implement use of the CVT, Audi mates CVTs to larger engines than many other manufacturers, which typically install them on scooters, hybrids and small-displacement hatchbacks. But the time of the Audi CVT (which it calls Multimatic) may be near its end as a report from Australia indicates that Ingolstadt is moving toward a two-gearbox lineup that does not include the rubber-band transmission.
Instead, Audi is said to be focusing its attention on the S-tronic dual-clutch transmission and on conventional torque-converter automatics - although the development of beefier DCTs could spell the end of the Audi slushbox, as well. We've reached out to Audi for comment, so watch this space for confirmation.

Audi celebrates original RS with RS4 Avant Nogaro selection

It's been 20 years since Audi unveiled the RS2 Avant, the progenitor of an entire range of ridiculously fun luxury cars, including the RS3, three generations of the RS4, three generations of RS6, the RS5, and new RS7 and RS Q3. In honor of the anniversary, Audi is paying tribute to the Porsche-fettled wagon by releasing a special edition of its modern-day counterpart, the RS4 Avant.
Called the RS4 Nogaro selection, it sports vibrant Nogaro Blue paint, which is similar to the RS2's signature color. The twin oval exhaust, window frames, and grille surround are finished in gloss black, while the roof rails are matte black. 20-inch wheels in a V-spoke pattern are the RS4 Nogaro's final exterior tell.
In the cabin, Nogaro Blue Alcantara suede accents are optional on the door panels and seat inners (black suede is also available), while Valcona leather comes standard on the seat outers. The steering wheel, meanwhile, features Nogaro Blue contrast stitching and is wrapped in black leather. Blue threads in the carbon fiber trim and a special-edition shifter round out the interior work on this special edition RS4.