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Audi reveals even more efficient 2015 R18 E-Tron Quattro

We've seen two of this year's LMP1 manufacturer challengers – Porsche's updated 919 Hybrid and Nissan's GT-R LM Nismo. Audi has finished cooking up the successor to its Le Mans champion and unveiled the fifth-generation R18 E-Tron Quattro, even better than before. The bodywork monocoque is carried over, but the body around it has been reshaped to improve airflow from front to rear with a new hood, front fenders and wheel arches, and radiator configuration. The engine cover behind the cockpit is shrunk more closely around the engine, and there are new headlights. The hybrid system can expend double the energy per lap this year, putting Audi in the four-megajoule class under the energy-use regulations. That extra energy will come from 17-percent more capacity built into the flywheel storage system and an electric motor good for 272 horsepower. The revisions haven't increased the weight of the car, pegged to the minimum allowed at 870 kilograms. They have, however, forced changes to the TDI engine, which has to use 2.5-percent less fuel per lap to offset the increased hybrid output. The 558-hp V6 has been optimized such that it "managed to more than compensate for the loss" of fuel allowed, and Audi expects "significantly" lower lap times this year and less fuel used. We're still waiting to see what Toyota has done to its World Endurance Championship-winning racer, but we're already looking forward to this year's Le Mans. It's going to be cracking. You'll find a press release below the videos with more info on the Audi. Related Video: New Audi R18 e-tron quattro even more efficient - Aerodynamics, hybrid drive and many other details improved - Efficient TDI engine consumes even less fuel than before - Technologies from Le Mans winning cars now in production at Audi Ingolstadt, March 21, 2015 – Audi is starting the 2015 season with a thoroughly revised R18 e-tron quattro. In the FIA World Endurance Championship (WEC) and in the Le Mans 24 Hours as the season's pinnacle event, Audi is going to compete with a hybrid sports car in the 4-megajoule class. A twofold quantity of hybrid energy, fundamentally revised aerodynamics, the next step in lightweight design and a lot of detailed work characterize the fifth generation of the Audi R18. "The possibilities of the revolutionary regulations that have been in effect for LMP sports cars since 2014 are far from having been fully used.

Audi hints at A9 flagship ahead of LA Auto Show

If you've been thinking that Audi is in need of a new design direction, you're not alone. Clean though its designs may be, they tend to be more evolutionary rather than revolutionary. But it seems Ingolstadt is on the verge of launching a new design language with a new A9 concept.
The teaser image above was obtained by Germany's Auto & Design magazine, giving us our first glimpse at the concept Audi is expected to unveil at the upcoming LA Auto Show. The concept is tipped to be based on the same MLB platform that will underpin the next-generation A8.
The concept itself could lead to a new production flagship model as well, slotting in above the A8 sedan and A7 five-door. Details remain scarce at the moment, but we'll be watching to see how this development progresses.

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.