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Audi reveals Prologue Allroad concept ahead of Shanghai

Audi kicked off the Prologue series of design studies with the coupe concept unveiled in LA, then followed up with the Prologue Avant wagon at the Geneva show. Now, we're seeing the third iteration in the form of the Prologue Allroad concept. Set to be unveiled next week at the 2015 Shanghai Motor Show, the Prologue Allroad picks up where the previous two left off, but takes it in a more rugged direction. At 16.8 feet, it's longer than both of the previous concepts, and stretches out to the same length as a standard-wheelbase A8. It also rides three inches higher than the Prologue Avant concept. Not only is it larger than the preceding showcars, it's also more powerful. Under the hood sits a hybrid powertrain that pairs a 4.0-liter twin-turbo V8 to an electric motor integrated into eight-speed automatic transmission. Together they produce a whopping 738 horsepower and 664 pound-feet of torque, driven to all four wheels to send the concept to 62 miles per hour in a scant 3.5 seconds – all the while returning a claimed equivalent of 98 miles per gallon. If that's not the best of both worlds, we don't know what is. Plus, the car packs an inductive charging system that Audi says it's developing for production. Massive 20-inch brake discs keep that performance in check, sitting inside 22-inch wheels, all mounted to an adaptive air suspension and four-wheel adaptive steering. Other exterior features include door lock sensors integrated into the window frame, Matrix laser headlights and LED taillights. Inside it's all angular yet elegant, swathed in dark blue, beige and brown. Display screens abound, stretching across the dashboard with a deployable OLED infotainment display in the center console. There's another OLED screen for the passengers in the pair of rear seats, who can also dock OLED tablets in the front seatbacks. A pop-up "sound spoiler" promises to envelop the cabin in music, and there's inductive charging for mobile devices as well. Together with its conceptual stablemates, the Prologue Allroad concept points towards a stylish and technologically advanced future for Ingolstadt, and we're looking forward to seeing this show car transition into production as the next A6 Allroad. In the meantime, you can scope out all the details in the press release below and view the concept from every angle, inside and out, in the slideshow above.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

2015 Audi Q3

There are two ways to approach a brand-new segment in the auto industry. First, an automaker can take a gamble and introduce a completely new vehicle, catering to the specific demands of the marketplace(s) in question. In the compact, premium CUV segment, we've seen Buick do this with the Encore, and Mercedes-Benz with the GLA-Class. The other option is to introduce a vehicle already sold in another market. Considering the amount of time it takes to bring a new vehicle from paper to production, there is plenty to gain in the short-term with this approach. It's not without its downsides, though, as we found after a week behind the wheel of the 2015 Audi Q3, a vehicle that was initially launched in 2011. Cute though it may be – it was referred to at least once by a passerby during our testing as "totes adorbs" – Ingolstadt's decision to introduce a vehicle that's already been on sale for four years, and is effectively approaching the last half of its lifecycle, leaves the Q3 at a significant disadvantage relative to the newer competition. Despite crossing its first auto show stage four years ago, the Q3 remains a handsome little bugger. Audi's designs, while conservative, tend to age very well, and the compact Q3 is no exception. It's like a scaled-down Q5 in most respects, although certain design pieces, like its more aggressively raked rear window and shorter front and rear overhangs, belie the significantly smaller Q3's figure. Due to its age, the Q3 was, fortunately, designed before the current A3 hit the market. That means it avoids the unattractive, minimalist dash of the A3, opting for a more traditional Audi design, with a strip of brushed aluminum on the passenger's side, a user-friendly center stack and a suitably large nav screen front and center. While the overall layout is attractive, the material quality is not what we'd expect of a newer Audi. There's nothing that feels exceedingly cheap – the plastics just feel old and too familiar. It's difficult to describe, but as soon as you climb in the Q3, things like the switchgear for the HVAC controls immediately remind you that this is a vehicle that's been on sale since 2011. While our definition of interior quality has evolved over the years, our idea of a driver-friendly cabin has not. The Q3 scores highly in this regard, featuring the elevated seating position that makes CUVs so popular with the general public.